#75: Simple B2B Persona Execution, with Ardath Albee

Ardath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience.  Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Learn more about your ad choices. Visit megaphone.fm/adchoices