#76: Steven Shapiro - Generate Demand, A Pipeline Machine

In this episode Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks and more. At each company he has set the stage for how to build Generate Demand. Given his track record Kerry asked him to walk through his secrets of where he starts and then builds upon it to create a pipeline generation machine. Demand Generation is the new Lead Generation. If you haven’t thought about your demand generation efforts, you could find yourself playing catch up in 2022 and Steven talks through exactly where to start so break out that note book and take notes. Let’s go! https://www.linkedin.com/in/stevenshapiro/ Spotify Playlist