762: The Raw Truth About Copywriting with Bond Halbert

The Raw Truth About CopywritingBond Halbert, BondHalbert.com – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 762 Bond HalbertBecause of the book The Boron Letters, it’s well documented that Bond Halbert was given the most thorough education in direct marketing history directly from his father Gary C. Halbert but... Bond has continued the family tradition of creating marketing breakthroughs and showing professional copywriters how to write copy which brings in more sales. Most recently, Bond published the very first book ever written on editing sales copy which many copywriters labeled an instant classic because it’s written in that characteristic Halbert style of being simple yet highly effective way of showing copywriters how to keep a prospect’s attention. After copychiefing some of the largest financial promotions of our time, Bond pioneered many tactics for getting the highest email open rates in any industry. After he passed away Bond and his brother Kevin took ownership of TheGaryHalbertLetter.com which is experiencing it’s largest growth spurt which Bond freely admits is built upon his father’s legacy. Along with his brother Kevin, Bond continues to put out the very best copywriting and other direct marketing related products the industry has to offer, including the now famous Halbert All-Star Audio Series, The Halbert Memorial event and updated versions of his father’s famous books Max Money and The Boron Letters. The brothers also started the now super popular Gary Halbert Copy Club on Facebook Listen to this illuminating Sharkpreneur episode with Bond Halbert about the raw truth about copywriting.Here are some of the beneficial topics covered on this week’s show:- How people sort their emails by using different email addresses.- Why it’s important to send emails to people’s primary email address.- How there are three main phases in copywriting and what they are.- Why keeping your audience engaged is very important for copywriters.- How copywriters need to pay attention to the experience everyone is having. Connect with Bond:Guest Contact InfoTwitter @BondodogFacebook facebook.com/bond.halbertLinks Mentioned: bondhalbert.com thegaryhalbertletter.com  Learn more about your ad choices. Visit megaphone.fm/adchoices