77 - How to Create and Host Successful Field Marketing Events | Sruthi Kumar, TripActions

Fwd:thinking is back! And in this week's episode, we're joined by seasoned start-up marketer, Sruthi Kumar who is currently the Director of Demand Generation at TripActions. Sruthi has been immersed in marketing her whole career and has worn dozens of hats. This has helped her develop a wide-ranging skillset and become a marketer with a wide range helping her get closer to her goal of becoming a CMO one day.In this episode, Sruthi takes us through her field & content marketer journey and deep dives into her best strategies for integrated event campaigns, pre, and post-Covid. She walks us through planning, hosting, and extracting data from the events to best inform business decisions. So listen up for a great jump back into fwd:thinking and be sure to follow Sruthi on LinkedIn.