#77 Sylvie van den Broeck - Tone of voice is NIET overrat...

What this episode covers

In gesprek met Sylvie van den Broeck over copywriting. In deze podcast met Sylvie van den Broeck hoor je onder andere...Waarom de term 'SEO' uit de functietitel van Sylvie geschrapt werd.Waarom mensen SEO associëren met lage kwaliteit tekst.Of tone of voice echt zo belangrijk is. Waarom lange, saaie 'SEO-teksten' niet meer werken in het AI-tijdperk. Op welke manier LLM's bewust liegen.Wat volgens Sylvie 3 eigenschappen zijn van een goede copywriter. Wat de criteria zijn voor een goede tekst.Hoe je ChatGPT gebruikt in het werk als copywriter. Of er nog bestaansrecht is voor copywriters bij de komst van betere AI.

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Frequently Asked Questions

How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 52 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on September 20, 2023.

What is this episode about?

In gesprek met Sylvie van den Broeck over copywriting. In deze podcast met Sylvie van den Broeck hoor je onder andere...Waarom de term 'SEO' uit de functietitel van Sylvie geschrapt werd.Waarom mensen SEO associëren met lage kwaliteit tekst.Of tone...

Can I download this Jerrel Arkes Podcast - B2B Marketing episode?

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