77 | The Chaos Coordinator Behind Kuvetta: Building a Small Brand That Lasts w/ Abby Drach

In this episode, Jacob and Kailee sit down in person with Abby Drach, founder of Kuvetta Athletic, a women’s athletic apparel brand built for strong bodies and endurance sport.Abby shares how Kuvetta came to life from a vision she had at a young age and how her background as a Nordic skier at Dartmouth shaped the way she designs apparel. She talks about creating pieces that actually move with muscles, fit powerful legs and shoulders, and still let women express style through bold prints, florals, and personality.You will hear the real behind the scenes of building a small business from scratch, including Abby’s early days sewing over 2,000 face masks during COVID, making thousands of pieces on a home sewing machine, and eventually expanding into a network of US based contract sewers to keep production local. She opens up about slow growth, what marketing wins actually do and do not change overnight, what it was like having a pop up storefront in Boulder, and why in person connection has been one of the biggest drivers of the brand.The conversation also gets honest about entrepreneurship and identity, especially the pressure to keep chasing the next milestone, how hard it is to let the wins sink in, and how one negative review can stick even when you are surrounded by supportive customers. Abby and the crew talk about patience, defining success for yourself, and why you do not need a viral moment to have a meaningful and sustainable business.Whether you are an athlete, a founder, or someone in the messy middle of building something you care about, this episode is a reminder that community matters, the work compounds, and grit can still look like grace.We get to do this.Kuvetta WebsiteKuvetta InstagramAbby Drach InstagramFollow us on Instagram:⁠⁠⁠⁠⁠⁠⁠@weget2dothispod⁠⁠⁠⁠⁠Email us questions/comments at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠Check out the video portion of our show at:⁠⁠⁠⁠⁠https://www.youtube.com/@weget2dothis⁠⁠⁠⁠⁠For business information hit up the links below:⁠⁠⁠⁠⁠Dr. Kailee Acupuncture Website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Oak Endurance Website⁠⁠⁠⁠⁠⁠⁠LASTLY -> If you enjoyed the show, please like, comment, subscribe and consider giving us a 5-star review wherever you listen or watch :-)We Get 2 Do This!