#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales.   Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?   In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand