The StoryBrand Podcast

Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn't stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around, tell their friends, and defend the brand.   So what makes people care enough about a brand to proudly stand behind it? In this episode, Donald Miller explains the psychology behind brands that develop loyal, cult-like followings. He shares examples from brands like Milwaukee Tool and RRL to show how strong brands attract loyal customers by clearly standing for something and pushing back against an enemy. Don also looks at public figures like Bernie Sanders, Donald Trump, and Taylor Swift to explain how strong beliefs, clear identity, and shared rituals build devoted communities. Tune in to learn how taking a clear stand can turn your customers into loyal evangelists of your brand.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Today's replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone won't make your message work.   You still need a clear story, a strong strategy, and language that connects with real customers. In this episode, you'll learn how to combine AI with the StoryBrand framework so your marketing and messaging is faster, clearer, and more effective.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five soundbites every business needs.   The truth is, customers don't remember paragraphs of information. They remember short, sticky, repeatable phrases. We call those soundbites. And when you know how to create those soundbites, your marketing gets sharper across your website, emails, sales conversations, and socials.   In this episode, you'll hear the framework behind 5 soundbites that helped one company make millions, and how you can use the same approach in your own business.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand  

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales.   Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?   In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand  

This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once.   Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why.   You'll learn how to stop making your company the hero and start positioning your customer as the hero instead.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled?   In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You'll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result.   Buy "Negotiation Made Simple" here: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand