78. Why people don’t buy your offer (even if they want it)

In this one I’m walking through why an unbranded offer is basically a whole uncut watermelon at a hotel buffet. People know it’s there. They have no idea what to do with it. So they go for the apple instead.What we get into:* Why putting more spotlight on your offer doesn’t actually fix this* My own story selling generic branding and watching people pick the easier offer instead* What branding actually does to your offer (it’s the chopping, arranging, the whole carving job)* The bit where your clients can finally describe your offer to their friends with specifics* A few questions to ask yourself this week if you think your offer’s still a whole watermelonBRAND YOUR OFFER HERE 🍞======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com