79. Empowering Young Women: Kimberly Grustas and Natural Skincare

In this episode, our host welcomes Kimberly Grustas, the inspiring founder of Good For You Girls, a natural skincare company for young girls. Kimberly shares her journey from working in the fitness and advertising industries to creating a line of healthy skincare products driven by her daughters' severe allergies and asthma. She discusses the importance of self-care, the psychological transformations during puberty, and how her products are designed to empower girls by promoting healthy habits. The conversation touches on the challenges of entrepreneurship, marketing strategies, and the significance of respecting and supporting the needs of young girls as they navigate puberty. 00:00 Introduction to Kimberly Grustas 01:10 Kimberly's Career Journey 02:35 Challenges and Inspirations 04:39 Founding Good For You Girls 07:06 Product Development and Philosophy 09:17 Empowering Young Girls 13:44 Marketing and Distribution 18:34 Challenges as a Female Entrepreneur 21:46 Reflecting on Fearlessness in Business 22:33 Turning Down Target: A Bold Decision 24:33 Challenges with Big Retailers 26:25 The Power of Social Media and Personal Branding 29:47 Support Systems and Family Influence 33:02 Facing Competition and Staying Positive 39:43 Inspiring Stories and the Importance of Self-Care 42:18 Final Thoughts and Gratitude www.goodforyougirls.com Coupon code for 20%off: InnerSource20 [email protected]