#79- Simon Grainger: Your Brand Is Who You Are: Clarity, Alignment & Growth

EPISODE · Nov 29, 2025 · 56 MIN

#79- Simon Grainger: Your Brand Is Who You Are: Clarity, Alignment & Growth

from Xpect Performance · host Clinton Shum

This episode with Simon Grainger explores how brand strategy and personal growth follow the same path: clarity, alignment, and evolution. Simon breaks down what a brand really is and how staying true to your values builds both trust and momentum.We look at the importance of understanding what you stand for both as an individual and as a company, how to spot the gap between who you are and what you project, and why growth requires intentional change. Simon also shares when it’s time to rebrand, how to evolve without confusing your audience, and a simple framework anyone can use to strengthen their personal brand.A practical, grounded conversation for anyone wanting to live — and lead — with more purpose and consistency.Check Simon out below:(3) Simon Grainger | LinkedInSimon Grainger I Brand Consulting, Workshops & TalksChapters:(00:00) Introduction to Branding(05:00) The Value of Empathy(08:00) Why Personal Branding?(10:15) Changing of Opinions(13:00) Fundamentals of Branding(16:30) What Do You Stand For?(21:00) Examples of Brand Disconnection(23:30) How to Scale a Brand?(27:15) Favourite Brands(34:15) When Is It Time to Rebrand?(38:00) How to Stay Relevant(41:00) Establishing Goodwill(52:00) What Does Simon Stand For?If you enjoyed the share, please subscribe. Much love, Clint

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#79- Simon Grainger: Your Brand Is Who You Are: Clarity, Alignment & Growth

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