79 - Why Has Marketing Ops Become So Hard?

Ask anyone who has been in marketing operations more than a few years and they will likely tell you how much harder it has become. But why is it?In this week's episode, we're discussing the changes we've seen in marketing and revenue operations in the last 11 years we have been in the space and we believe that the reason things are harder all comes down to one thing. Tune in to find out what that reason is and also what you can do to make things, well, easier!