#8: Adam Willis - President @ Nestwell Property Management - The Systems and Mindset Behind Explosive PM Growth

In this episode of Unfiltered, Dylan Scroggins and Matt Speer sit down with Adam Willis of Nestwell to unpack his unique path from sandwich delivery driver and professional Yu-Gi-Oh! duelist to leading one of Utah's top property management companies. Adam shares how growing up in a family business shaped his entrepreneurial instincts, what pushed him to scale from 85 to over 1,100 doors, and the mindset shift that turned his company from a "lifestyle business" into a high-performing, data-driven organization. He opens up about leadership, culture, and the systems, like EOS and ProfitCoach, that helped his team evolve and thrive. They discuss: • The unlikely connection between Yu-Gi-Oh! tournaments and business strategy • How saying no to a merger created a stronger culture and buy-in within his team • Using EOS to drive intentional, data-backed growth across 1,100+ doors • Building a leadership team that challenges you and aligns with mission and values • Why omnichannel communication and resident experience are the next frontiers in property management Links: Nestwell Property Management - https://www.nestwellpropertymanagement.com/ Adam on LinkedIn - https://www.linkedin.com/in/adam-willis-12b44a25b/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:37) - Life in Salt Lake City (00:02:48) - Adam Willis' entrepreneurial journey (00:03:28) - The Yu-Gi-Oh marketing experience (00:06:48) - Joining the family business (00:10:09) - Scaling the business (00:12:30) - The role of EOS and Profit Coach (00:14:01) - Challenges and strategies in growth (00:22:52) - Building a strong leadership team (00:25:41) - Building a global team (00:27:18) - Industry insights and exciting trends (00:28:34) - The importance of omnichannel communication (00:32:22) - Mastering Google reviews (00:40:02) - Balancing team capacity and customer service (00:44:32) - Final thoughts and future outlook