#8 Building Sales Funnels That Work with Maddy Agrawal, Founder startuptoscaleupnow

2' What sales and software engineering have in common  5' Why Maddy stopped MVPs but believes in Minimum Sellable Products  8' Why founders should differentiate between numbers and process  13' Why skipping steps in the sales process of building relationships does not work  19' What "Differentiate or Die" really means for sales  23' How building funnels bottom-up but executing them top-down matters  31' Why customer acquisition costs is not (only) a job of sales & marketing  32' Why you should only ever automate what already works   36' Why closing knowledge gaps can help shorten sales cycles - if prospects feel comfortable  44' How starting to build a sales funnel in an Excel file or a canvas works perfectly well