EPISODE · Jul 29, 2020 · 49 MIN
#8 Building Sales Funnels That Work with Maddy Agrawal, Founder startuptoscaleupnow
from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook
2' What sales and software engineering have in common 5' Why Maddy stopped MVPs but believes in Minimum Sellable Products 8' Why founders should differentiate between numbers and process 13' Why skipping steps in the sales process of building relationships does not work 19' What "Differentiate or Die" really means for sales 23' How building funnels bottom-up but executing them top-down matters 31' Why customer acquisition costs is not (only) a job of sales & marketing 32' Why you should only ever automate what already works 36' Why closing knowledge gaps can help shorten sales cycles - if prospects feel comfortable 44' How starting to build a sales funnel in an Excel file or a canvas works perfectly well
What this episode covers
2' What sales and software engineering have in common 5' Why Maddy stopped MVPs but believes in Minimum Sellable Products 8' Why founders should differentiate between numbers and process 13' Why skipping steps in the sales process of building relationships does not work 19' What "Differentiate or Die" really means for sales 23' How building funnels bottom-up but executing them top-down matters 31' Why customer acquisition costs is not (only) a job of sales & marketing 32' Why you should only ever automate what already works 36' Why closing knowledge gaps can help shorten sales cycles - if prospects feel comfortable 44' How starting to build a sales funnel in an Excel file or a canvas works perfectly well
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#8 Building Sales Funnels That Work with Maddy Agrawal, Founder startuptoscaleupnow
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