8 reasons why building your business feels harder than it needs to

Welcome back to the Be More Lobster podcast! In this episode, I took you on a journey of tough love and actionable reflection, sharing insights and strategies I recently gave to my group program. My aim: to help you grow your business while building a life you truly love—never at the expense of your health, emotional well-being, or relationships.The conversation focused on the eight main reasons you might be struggling to find motivation and energy as you build your business and life, and I guided you to self-identify where these might be showing up for you.What We CoveredCommitment to New Thinking and Behaviors: Any change you desire requires consistent application and new standards 00:01.Why Sacrificing Your Wellbeing Isn’t the Path: I’ll never encourage you to succeed in business at the cost of everything else 00:50.Identifying and Shifting Ineffective Thought Patterns: Self-identification is the first step to changing your narrative and energy 02:01.The Eight Reasons You Might Be StrugglingLack of Belief – Whether it's about your business or your investments, a lack of belief drains your energy, making progress feel impossible 02:56.Focusing Solely on the Goal, Not the Journey – When you only measure results by the goal, you miss the everyday progress and commitment that matters most 05:17.Delaying Joy and Fulfillment – Believing your best life is only available "later" keeps you stuck. Your emotions and joy aren't dependent on future circumstances 07:42.Not Using Your Resources – Sometimes the tools and practices you've already invested in gather dust, while you run on default settings that no longer serve you 10:40.Not Choosing Your Meaning – You have the power to reframe experiences and assign new, empowering meanings to challenges and setbacks 13:13.Valuing Doing Over Being – Productivity isn’t just about output. True progress comes from aligning who you are with what you want, not just constant action 15:32.Lack of a Marketing Schedule – On-the-fly posting drains energy and creativity. Having a plan allows space for fun and intentionality in reaching your audience 19:00.What You Believe Affects Problem Solving – Your beliefs determine what solutions you see and pursue, impacting your business outcomes directly 21:06.Reflection and ActionA key theme that emerged was the importance of self-identification—noticing where these eight issues show up in your daily life and being honest about what’s holding you back 02:01. The conversation explored the importance of embodiment, alignment, and celebrating real progress—not just checking boxes.Several points were raised, including the impact of grief and life changes on priorities, the value of small wins, and the need for supportive routines and boundaries.TakeawayYou already have everything you need within you and around you. Embody the future version of you that you know exists—she’s the reason you haven’t quit yet 23:37. Let’s make it a reality by committing to coherence, alignment, and consistent, aligned action.Grab your notepad, reflect honestly, and make today the starting point for the life and business you’re creating.Thank you for listening! If this episode sparked something for you, don’t forget to share, review, or message me your top insight. Let’s grow together and be more lobster every day!Follow me on Insta