8. Starting a podcast: Which is the best microphone

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #8. In tip #7 I shared that one of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start?  The second question I’m often asked is this: What’s the best microphone for my podcast?  The answer is simple: The best microphone is the microphone you have available to you right now.  However, before we even begin to consider technology – one of the questions I asked them is why do you want to start your podcast? And, if the answer is “because I’m just not generating the clients I want and I feel like the world's best kept secret and I’ve heard a podcast will help me get my message out to more people.” that response is a red flag.   Why?  Because if their message isn’t working already, if how they speak about themselves and the services they offer, is not generating interest and inquiries – I would rather focus on getting their message right first and THEN launch a robust podcast strategy to help them expand their reach and visibility with a message that works.  Because a podcast will help you amplify your message BUT if your message isn’t working, your podcast will only amplify your message which is not working for more people, so you’ll end up possibly confusing even more people.  So rather than focusing on the make and model of a microphone – focus FIRST on your message.  That’s because you cannot edit and mix compelling content that converts, you cannot edit and mix content that nurtures listeners into leads from content that doesn’t make sense, that’s not compelling, that speaks directly to the heart of your ideal client and what he/she is struggling with – even if it was recorded on the BEST microphone available.   So, worrying about what microphone to get if your message isn’t already working is the wrong thing to focus on.  The best microphone will depend on a number of factors, so keep that in mind as you continue your research.  But most importantly of all, your MESSAGE and working that out BEFORE you worry about the model and make of microphone is crucial.  I’ll see you in the next tip.  Post a review and share it!  If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: Company website Instagram Facebook Join our Community of Change Makers Twitter Linkedin To staying ambitious, Annemarie     Learn more about your ad choices. Visit megaphone.fm/adchoices