8. Sweats and the City on Diversifying Your Community

Elizabeth and Dale started Sweats and the City in 2016, and have become one of the most trusted resources in fitness since. We’ve had the pleasure of working together a few times before on client projects, and each time, they deliver truly consistent and great results - highly recommend for anyone who is looking to explore influencer partnerships. We chatted about the fear of building your entire product on one platform - the girls have over 106K followers on Instagram and base most of their product placements there, launching a platform, and the pressure to become fitness instructors themselves. Resources!To keep up with me on Instagram or shoot me a DM, click here! To catch my masterclass on community building, click here! & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)! To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here! Amazing Friday Society Partner Resources:To follow TalentHack on Instagram, click here! To get access to their amazing online community of FitPros, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!