The Friday Society

Brutal Business Advice: Marketing, Money, and BoundariesIt's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to money moves to the boundary conversations we all avoid.In this episode:Why "I'm tired, just buy my thing" needs to disappear from your messagingPaying for saved time — why it's math, not a splurgeWhat to spend money on when your budget is limitedMy honest answer on how to land more 1:1 clients (SEO makes the list!)Class or private? The abundance vs. scarcity answerSetting boundaries with staff who are also your friendsMentioned in this episode:Flodesk, Zapier, MomenceThe SEO podcast episode The FREE binaural beats youtube I loveRadical Candor by Kim ScottFocal Point by Brian TracyThe Friday Society MembershipDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

SURPRISE! I'm pregnant! And also, SURPRISE! The Friday Society Podcast has a new name. It is now the Alexa Grow My Business Podcast. I've been waiting to share the news and the time feels right. As a small business owner who runs literally everything in my business, I am getting a lot of questions about how to prepare for maternity leave as a business owner. I realized that I'm actually pretty set to take a few months off because of all the work I've been doing over the past few years and implementing the strategies I teach about in The Friday Society Membership. In today's episode, I share exactly how I am setting up my small business marketing membership to run seamlessly while I'm away, the systems I have in place, and exciting guest speakers within TFS membership, including Jennifer Maavani of Physique 57 & Anne Mahlum former owner of Solidcore. I also invited two of the most intentional mother's and business owner's to share their advice on how to create the maternity leave of your dreams. I hosted Mandee Pearson of Santosha Pilates and Erika Polisnelli of Evolve by Erika. If you're needing to set yourself up for a successful maternity leave then listen to these two trainings in the membership! I promise, with the right marketing systems in place you can take a step back and let your business run itself. Time Management, Delegation, and BoundariesPrice Raise 101Hope you guys enjoy the episode!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Allie Duffy, the Founder of The Pilates RX is a long-time member of The Friday Society Membership. I have been able to watch her grow a thriving concierge Physical Therapy and Pilates business that is client centric, authentic, and extremely intentional. Allie is not only a small business owner but a mother juggling employee's, growth, and creating boundaries around her time to enjoy the early stages of motherhood. I think we can learn so much from other small business owners and Allie's is one of them. We discuss why she started a physical therapy meets pilates business, her up's and down's of maternity leave, employee experiences, and scaling her business. Also, this month in The Friday Society Membership we are discussing how to perfect your time management, boundaries, and delegation skills! This was a great episode and not to be missed!Check out The Pilates RX on Instagram HERE.Check out The Pilates RX website HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

The Road to 1M: What I Would (and Wouldn't) Do AgainI just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need to be real, have a proven result, and be clear about how you get there.In this episode, I'm breaking down exactly what I'd do again (and what I wouldn't) if I wanted to hit another million, faster:Why the "needle movers" that matter most often aren't measurable right awayWhy a dollar spent on client hospitality beats a dollar spent on ads, every timeHow I finally got honest about my business model after years of spaghetti-at-the-wall strategyThe one schedule shift that changed my entire relationship with my energy (hint: it's about your Thursdays)Why I refuse to work with tech I hate — energetically or logisticallyGrab the client journey free module here!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

One of my favorite people, Daryn Schwartz, Founder of The Space Between Yoga, and most recently The Space Together, joined me to talk about expanding your business in ways that may feel out of the original business plan. We talked about how Daryn and her business partner took the bold leap from expanding their yoga business into a second location that is a co-working gathering place. Daryn has built an incredible yoga studio with a cult following and is now branching out into a totally different revenue stream. We discussed her expansion and how it came to be, finding the right location, and what's the future for businesses who feel like expanding but not sure the next step. This was a fantastic conversation and I'm so excited for you to take a listen!Listen to Daryn's original episode #96 HERE.Find out more about The Space Between Yoga Studio HERE & The Space Together HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Jennifer Maanavi, Founder and CEO of Physique 57, joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness DVD's, hosting on demand memberships (before that was even a thing), closing multiple studies during covid, and still continuing to operate a thriving boutique fitness business with several locations. Jennifer wears many hats including being the CEO but also as a business consultant. She understands the value of pivoting business plans, creating an environment where your studio instructors stay long-term, and truly what it takes to grow a major boutique fitness brand. I personally took a Physique 57 class and it was one of the most challenging mat classes I've ever taken! I love Jennifer and her outlook as a business owner. This conversation was inspiring with so many takeaways. Can't wait for you to listen. Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hi everyone! In this AMA, I'm answering: 1. how to balance being a human and having a personal touch with your automations 2. Timeblocking -- my advice on what works best to balance your admin and client time 3. Partnerships and what I've seen work and not work for bringing in new clientsI mention Danielle Stead -- she's the best lawyer!! Find her here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of the most common messaging questions I get from business owners: how to fill your newsletter every month, how to talk about your membership without overthinking it, what to do when you feel like you're repeating yourself, and so much more. This one is packed with real, actionable takeaways you can use this week!In This Episode I Cover:Why consistent communication is one of the highest-leverage things you can do for your marketing (and what it actually looks like day to day)Why your best marketing happens WHILE the thing is happening — not just before it launchesThe "happy folder" strategy for sharing client results in a way that builds trust and convertsWhy every single piece of content needs a clear next step — and what that can look likeA full Q&A on the most common messaging questions I get, including: How to map out a full year of newsletter topics without running out of ideasThe simple framework for talking about your membership without overthinking itWhy repeating yourself is actually okay (and when it works in your favor)How to stop writing too much and make your content more digestibleHow to fill your newsletters when you get stuck after the main topicHow to figure out your ideal client when your work feels like it's for everyoneResources Mentioned:📧 Done-for-you monthly newsletter template → ffc.myflodesk.com/templates/e-aea196f044124192801bf3ca810d73c2 (free!)📚 Social media content library (what to post and what to say) → inside The Friday Society MembershipYour Homework From This Episode:Pick ONE tip from today and implement it this week. If you're already doing most of them, go back to tip #2 — are you still talking about the thing you launched last month? If not, talk about it today. Market it while you're in it!Free Resources:📋 Free Marketing Checklist → ffc.myflodesk.com/assessment🔍 Personalized Marketing Quiz — what's missing from your marketing? → foreverfriday.co/quiz📊 Free Know Your Numbers Mini Course → search Forever Friday Consulting in the App Store📱 Download the Forever Friday App → search Forever Friday Consulting in the App StoreWork With Me:🌿 Join The Friday Society Membership → foreverfriday.co/join📞 Book a 1:1 Strategy Session → foreverfriday.co/membercalls🛍️ Browse the Template Shop → foreverfriday.co/template-shopConnect With Me:Instagram → @alexagrowmybusinessWebsite → foreverfriday.coPodcast → The Friday Society Podcast on Apple Podcasts + SpotifyLoved This Episode?Leaving a review on Apple Podcasts helps so many more business owners find the show — and I read every single one! 🤍The Friday Society Membership is a marketing membership for wellness and fitness business owners. One focused topic per month, live calls, done-for-you templates, and a community of people doing it alongside you. Join us at foreverfriday.co/membership.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish.In This Episode We Cover:Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviewsWhy your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it)How to identify the 10-20 key phrases your dream clients are actually typing into Google right nowThe back end website settings most business owners have never touched — and how to fix them this weekWhy your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new)The free Google tools that show you exactly how people are finding your websiteWhy Linktree might be costing you more than it's giving you — and what to do insteadHow to build a consistent Google review strategy that compounds over timeTools + Resources Mentioned:Google Search Console — search.google.com/search-console (free)Google Analytics — analytics.google.com (free)SEM Rush — keyword research and on-page SEO auditing toolBrain.fm — focus music I swear by for deep work sessions [use code FridaySociety]Tonic Site Shop — templates for building a links page on your own websiteMy links page as an example — foreverfriday.co/linksWork With Alexa:🌿 Join The Friday Society Membership → foreverfriday.co/join This month inside the membership: the full SEO checklist, a co-working workshop where we implement everything together, and office hours to get your questions answered live!🛍️ Browse the Template Shop → foreverfriday.co/template-shopFree Resources From Alexa:📋 Free Marketing Checklist → ffc.myflodesk.com/assessment🔍 Personalized Marketing Quiz → foreverfriday.co/quiz📊 Free Reporting Template → foreverfriday.co/reports📱 Download the Forever Friday App → search The Friday Society in the App StoreDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podcast. We discussed new trends in the fitness industry, the importance of quality instructors, and her longterm outlook of the industry. Dale has started to consult for studios, and honestly, the vision she brings is unparalleled because she IS the ideal client. This conversation was so fun to have and I know you will enjoy it too!Follow Sweats and the City on Instagram HERE.Listen to the original episode #8 with Dale Stabler of Sweats and the City HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey Everyone! Danielle Stead Blanton, an amazing friend, attorney, and member of The Friday Society Membership, joined me to discuss common legal questions I hear from my clients all the time.I can't say enough about Danielle and her expertise in the fitness industry. I recommend her to literally all of my clients for legal counsel because she understands this industry backwards and forwards. In this episode we discussed; should your instructors be employees or independent contractors? Are non-competes even valid? What to consider with a non-solicitation. Compensation considerations and so much more! This episode is incredibly applicable to business owners, studio employees, or independent contractors. Listen to episode 55 - 'Is Your Business Legally Sound' HERE.Check out Danielle HERE.Connect with Danielle on Instagram HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz, joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society Membership and she is such an incredible business owner who brings the best energy into her studio. We discussed how she is expanding into a new market with a totally new demographic and how she is approaching marketing and brand building into a new community. We covered how to leverage software automations without losing the human touch, Gen Z, and trusting her employees so she can focus on the bigger picture to scale Hype Haus. Sara is so inspiring and really understands the essence of owning a community driven business. This is a must listen!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey everyone! I had the most amazing time talking with Charlotte Muller, the Founder of Breathe Strength Wellness. We dove deep into hosting memberships and covered the pros and cons. Personally, I love having TFS Membership which is my monthly marketing membership. It allows me to connect with my clients on a deeper level and provide accessible marketing advice, however, it takes a lot of work! Charlotte and I discussed what it takes to make a membership not only profitable but with low turnover and immensly valuable. We talked about how you can analyze social media stats to understand what your followers enjoy which can spark ideas of how to grow your business. We also discussed how she grew her business during Covid and so much more. Follow Charlotte Muller and Breathe Strength Wellness on Instagram HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t actually move the needle.We’ll talk systems, messaging, local visibility, social media, newsletters, SEO, client appreciation, and audience building — and how these pieces work together to create a business that’s profitable, personal, and built to last.The best part? Aside from software and a little swag, most of this is free. This is about putting money in your bank account, not just your Stripe dashboard.If you’re a small business owner who wants growth and longevity — and a business that actually supports your life — this episode is your blueprint.MENTIONED LINKS: Free newsletter templateClient Recognition Deep Dive Done For You Welcome Newsletters Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in Women's Health, Forbes, and Shape and she just published her first book! This episode is not to be missed!Follow Cory Ruth on Instagram HERE.Order her Book HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey Everyone!This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind, Delana Bristow and Lexi Sidle, on the podcast. They specialize in helping women reclaim their financial freedom and create their dream life. Not only do they teach tangible investment strategies but they incorporate meditation and energetics into their holistic approach. I'm also so excited to be hosting them in The Friday Society Membership in February. I would love if you would join us to learn from these incredible women. Check out Wealthkind HERE to see their upcoming courses, mentorships, and workshops. Follow Wealthkind on Instagram HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Everything you need to know referenced in this episode: https://foreverfriday.co/bf25Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and strategic business owners I know! I absolutely love the way she approaches branding, marketing, hiring, and her vision for long-term success. We discussed all of this plus how she leads her team with a performance-based strategy and trains employees in real time to stay ahead of future growth.As many of you know, Ashley has an awesome social media aesthetic. Ashley joined us in the membership to give tips on social media strategy so make sure to check that out HERE! HERE is the amazing post we talked about on not hiring ding dong's.Follow The Collective Studios HERE.Follow Ashley Iwanicki's personal account HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey guys! This episode is a little different because it's a few snippets of an actual main training in The Friday Society Membership. This month we focused on diversifying our revenue streams so we can maximize our time and profitability. As a small business owner, there is nothing more important than having fun in my business and ensuring I'm not on the road to burnout. Figuring out ways to make the most of my time, and make the most profit, is what we are going to talk about today.If this episode is what you need to hear then check out The Friday Society Membership. An incredibly affordable marketing membership so you can have the business of your dreams. And of course, please share with a friend who could benefit from these marketing tips!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few life updates 😊!Here is what we discussed:Is ad investment in Pinterest or Reddit worth it;How to book a podcast guest;Should you remain an employee or branch out into entrepreneurship;How to make sales without selling and how to detach from the outcome;My favorite parts of owning Forever Friday Consulting;Marketing Mistakes - I share 3 really important ones!P.S. Here is the newsletter template I mentioned in the episode. This is free for TFSM members!If you have a friend who would benefit from listening to this episode I would love if you could share it with them. And of course, if you have any questions please feel free to reach out!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she completely changed her business model, tips for navigating price increases, and the importance of taking time to rejuvenate yourself. One of the things I love about Angelique is how fantastic of an employer she has become. We discussed how to effectively lead a team and have open honest communication. This conversation has so many incredible lessons so be sure to listen!Follow Vida Sana Studios on Instagram HERE.Sign up for a Vida Sana Class HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. I personally use uScreen to host The Friday Society Membership! We cover all of the features that help to grow my +200 members such as discussion boards, calendar, a personalized app experience, and so much more! Visit uScreen HERE! Or checkout uScreen's YouTube channel for tutorials and best practices HERE. Connect with Daniel Kosmala on LinkedIn or Instagram.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? In this solo episode, I chat about a few recent client experiences I've had, tips for price raises and more. For a fun little surprise, DM me july2025 for a special membership promo! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not! Resources mentioned: Oura partners with SteloFunction acquires EzraOthership website Contiuum Club website Katy's InstagramNeighborhood Barre on InstagramKaty on LinkedInDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.I share tips on how to set up a successful referral program, including:Bringing friends together for a deeper connection to your brandFocusing on the logistics and automating follow-upsThe importance of communication and personalization through tools like Marianatek and MomencePlus, hear real-life success stories from my clients who’ve used referrals and how it's effected my business. Tune in to learn how you can leverage guest passes and referral programs to boost your fitness business and create a thriving, connected community!Key TakeawaysJoin The Friday Society Membership to go deeper into this strategy and using it to grow your business! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!Check out the Movement Club HERE and check out her free trial!Follow Lindsey Arnold on Instagram.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners! To grab that marketing strategy training and template, click here! To join the membership + social media add-on, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.Follow SotoMethod on Instagram here.Learn more about SotoMethod here.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! Goli and I discussed her journey in the fitness industry and her experience opening a studio in the competitive NYC market. We discussed the excitement, and challenges, of opening a studio, how she has embraced building a community with not only customers but neighbors, and the importance of hiring aligned talent. Clear communication and fostering a positive culture is not always easy in the fitness industry but Goli shares her insights into ensuring Jetset Pilates prioritizes both.I have personally visited Jetset Pilates and absolutely loved my experience! I hope you enjoy the episode!Follow Jet Set Pilates SoHo HEREThe Friday Society Membership Black Friday Sale Details - Sale starts Nov 29th! This is my only membership sale so take advantage of expert marketing consulting for almost $300 off the entire year!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As: What does an ambassador program for small business look like? What are the biggest differences between growing an online business and growing a brick and mortar business? How do I tell my client what I offer without being salesly? To sign up for my email list and make sure you're notified of the Black Friday Sale, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from... - how to get new eyes on your brand - ways to ensure you're clearly communicating - numbers to keep track of to measure success & so much more. Save this episode to come back to every now and again! What I mention in the epsiode: Done for you welcome email templates Intro offer templates & text message scripts Know your numbers free courseDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too! Resources mentioned: To join the Friday Society Monthly Marketing Membership, click hereTo visit the Client Journey module, click here To watch the free course, Know Your Numbers, click hereDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry. In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation through tech, community engagement, and long-term sustainability.Brittany truly is a powerhouse and you don't want to miss the episode with this incredible business leader! Follow Brittany Driscoll on Instagram HERE!Connect with Brittany Driscoll on Intro HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]The best booking software for small businesses (solo): acuityThe best booking software for small businesses (group fitness): marianatek or momenceThe best payment software for small businesses: stripeThe best website design platform for small businesses (solo): ShowitThe best showit templates for small businesses (solo): Elizabeth McCravy (10% off with code FridaySociety), Tonic Site Shop (15% off with code FridaySociety), Christie EvensonTie it all together with Zapier (training video here)Maximize your SEO moduleDownload my small business marketing appDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness!We discussed her journey on becoming a Pilates instructor, dealing with health setbacks, and going from an on-demand platform to a brick and mortar studio. She was super candid about motherhood and goals for her future.I cannot tell you how many people absolutely love Jenn. She's truly amazing in so many ways! I hope you enjoy the episode!Follow Jenn HERE!Check out Reform Lab HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey Everyone!Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships. Adam and I discussed normalizing couples therapy through community building and organic marketing strategies. We chatted about overcoming marketing challenges with a sensitive topic that isn't easily shared over social media, their story to starting a premarital couples therapy platform, affiliate relationships, and pivoting marketing strategies. If you have an online business this episode is for you! As someone who is an advocate for therapy I highly suggest listening to this one. Enjoy and share with a friend who may love this episode!Check out Ours HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

I'm going ALL IN on tough love around charging your worth as a small business today. Questions we cover in today's deep dive on small business pricing strategy: How often should I run discounts as a small business? Should I run a bring-a-friend promotion? How often should I increase my prices? What do I say in a price increase email? So much more. I want you guys to make more money because I KNOW what you're capable of when you do. I love you!! Resources mentioned: Free small business owner affirmation iPhone wallpapers Client Journey Map & WorkshopPrice Increase Bundle - member price here - I know who the members are :)Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey team! Dropping a round up of the common traits I see my most successful clients having in common. For the business owners retreat waitlist, click HERE! For the messaging optimization training, click HERE! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories. She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!Follow Sarah Weiss HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about: Transitioning from a corporate career to yoga studio ownership How to maintain strong brand consistency while also allowing your team to thrive and be independentHow to get over your fear of sales and ways she’s gotten comfortable with charging her studios worthHow her family was integral into her early days journey How to diversify your yoga business with retreats, YTT, and moreHow to engage in thoughtful and impactful partnershipsSend her a message when you’re done listening!!& shoutout to Christie Evenson - check her out for web design! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Today, I spoke with Lana Powers, Founder and PR expert of Powers PR.  We were joined by her Vice President and amazing side kick and, Alex Wollman.  Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to gain tips and tricks for engaging your community and nailing client engagement. Visit Powers PR website HERE! Follow Powers PR on Instagram HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

TEAM! This episode talks all about growing and scaling a membership in your business, including: - the logistics of running a membership - how to build a community within your membership- where a membership fits in to your pricing structureThe communications bootcamp info can be found HERE! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE. We discussed how to build brand partnerships that are profitable and long-term relationships. Also, her journey to becoming a dynamic entrepreneur and how to build an engaged online community. Follow Alessia HERE.Don't forget to check out the Rob Dyrdek episode I mentioned that aired on The Skinny Confidential podcast! Listen HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%. In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business. Resources mentioned: Harvard Business Review Article TryInteract - Quiz Builder FloDesk - for email marketing & segmentation Client Journey Module on The Friday Society MembershipDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Today I sat down with Hannah Rose and discussed social media strategy and building magical client connections. We also discussed bringing your whole self to run your business and what this actually means. Hannah Rose is a multi-passionate entrepreneur and spin instructor who's fitness journey is not short of up's and down's. We also discussed technology must-have's to run your business more efficiently. Follow Hannah Rose HERE. Learn more about Hannah Rose's courses and services HERE.Shoutout Ashley from Onyx for the connection!! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Today's solo episode I cover a simple marketing strategy which discusses the importance of marketing your current reality. This means we need to show our client's what it's like to work with us. As our teacher trainings and courses are taking place we want to be talking about them over Instagram and social media. The goal is that our clients can visualize how it is to work with us. This is a short, but jam packed, episode filled with marketing strategy tips! Here are the 2023 reflection worksheets I referenced! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Today, I host Claire Sparrow, a Pelvic Floor Health Expert! She is an international best selling author of Hope for your Pelvic Floor, a second generation pilates teacher, podcast host, mother, and so much more! We discussed the pelvic floor and the connection to our diaphragm. Pelvic floor health and why it's important for all women all ages, not just pregnancy, Common myths associated with the pelvic floor and how she is now teaching women all over the world about pelvic floor health!This is such an important topic for all women! I really hope you enjoy!Follow Claire Sparrow on InstagramPurchase Hope for your Pelvic FloorJoin Claire's membershipDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey team! We’re back with a solo that I’ve wanted to do for a while, and this is on small business discounts, promotions, sales, and pricing consistency. I’ve gotten a few requests for episodes that fit under this umbrella, so buckle up! The Black Friday article I cited was HERE! Enjoy! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here! 

Hey everyone!This podcast was so fun, and a first, because I got to speak with 3 incredible founders of the beauty brand, Wildling.  Wildling is a non-toxic. cruelty-free, and clean brand focusing on skin health and natural aging. This was so fun because we not only talked business but we also dove into beauty and wellness. We covered;The history of gua sha and the amazing skin benefits;The science behind gua sha and why it's a great alternative to injections;Start-up growing pains including sourcing and supply chain issues;Advice on starting a business and how to manage operations when it takes off (fast)!Wildling was so kind to offer 10% off your purchase with the code FridaySociety. I definitely recommend taking advantage of this offer!This one was fun and I learned so much! I hope you enjoy!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!