#80 The Challenges of Introducing CBD to the Irish Market with Paisley Hervey

Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:   An Irish love story: Big moves and facing the reality of life  Navigating through addiction and mental health  The purpose and mission of Emerald Farm: Creating products to help others The wonder crop that can supercharge your well-being  The challenges in introducing CBD products to the Irish market Medicinal Mushrooms: The impressive benefits of Reishi, Cordyceps, and Lion's Mane mushrooms Protecting the essence of business: Scaling back to scale up The importance of self-awareness and honesty in innovation Resources: "If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey. Get connected with Paisley Harvey:https://www.linkedin.com/in/paisley-hervey-a457a2199  https://www.emeraldfarmcbd.ie/ Get connected with host Finola Howard:  https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com