80 \\ Why SEO still matters in the age of AI (and your small business SEO checklist for beginners)

SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media. In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search. I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility. By the end of this episode, you’ll know: Exactly what 5 SEO steps to focus on first Why keywords still matter (even with AI) How to tell if Google and AI can understand your website When to DIY, when to get help, and what actually moves the needle If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes. This episode is for the small business owner who’s ready to stop guessing and start building something that actually works. SEO Monitoring Tools Guide  One Page SEO Checklist  See show notes -https://bypwdesigns.com/small-business-seo-checklist/ P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram