PODCAST · business
Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media
by Julie Wenzlick | Organic Marketing for Small Business Owners
Welcome to Coffee & Conversions.I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO.This podcast is about what actually works.We talk organic marketing strategies that help you get found online.Websites that do more than look good—they convert.SEO, Pinterest, and systems that support growth without burning you out.No hustle-for-hustle’s sake.No tech-bro jargon.No pretending you need to do more to be enough.But this isn’t just about business.It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded.If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your
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94 \\ How Long Does SEO Take to Work? Why Her Foundation Never Grew
How long does SEO take to work? Longer than four hundred cheap pages can fake, and I have a client story that proves it. In this episode, I'm telling you about a client who felt like she never got results, why our SEO foundation work stalled out after two years of silence, and what happened when she found a cheap agency promising four hundred new location pages. I'm breaking down why location pages SEO only works when every page is genuinely unique, why Google Business Profile reviews became the single biggest lever I recommend to clients, and the real difference between a foundation and ongoing growth. Here's what you'll hear: Why "how long does SEO take to work" actually has an answer, and it is not overnight What goes wrong when a business stops building on top of its SEO foundation Why location pages SEO backfires the moment pages get duplicated instead of unique How Google Business Profile reviews became the biggest growth lever I recommend, and it costs nothing Three red flags to watch for if an agency pitches you bulk pages or directory listings LINKS MENTIONED IN THIS EPISODE: Blog post for this episode:https://bypwdesigns.com/how-long-does-seo-take-to-work SEO Services (including SEO Foundations): https://bypwdesigns.com/seo-services/ Book a Baby Step coaching call: https://bypwdesigns.com/coaching-call SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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93 \\ What Google's AI Content Policy Is Looking For Right Now
Google's AI content policy doesn't care if you used ChatGPT or wrote every word yourself, but your traffic might be dipping without you doing anything wrong. In this episode, I'm breaking down what Google's AI content policy actually says (not what the internet is guessing), why Anthropic's new watermarking on Claude content may not change the rules, and why your rankings can hold steady while your clicks quietly drop. I'll walk through the real data on AI overviews and show you how I use AI generated content in client work without setting off Google's spam flags. Here's what you'll hear: What Google's AI content policy says about using AI tools on your site What are Google AI overviews, and how to tell if they're eating your click through rate instead of your rankings What Anthropic's new Claude watermark does and doesn't prove about your content Why one client's flat traffic graph was hiding a smarter, more diversified AI SEO strategy How I actually use AI content and SEO together in client work so it still ranks LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/google-ai-content-policy Google's guidance on generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content Anthropic's "How Claude marks AI generated content": https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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92 \\ EEAT SEO: Anatomy of a Good Blog Post in 2026
EEAT SEO is the difference between a blog that ranks and one that just sits there, and most business owners are getting it wrong without realizing it. In this episode, I'm breaking down what actually makes a good blog post in 2026, including the technical checklist I run on every single post for my clients. I'm also walking you through why Google is deindexing so much AI written content right now, and what separates a blog that ranks from one that never gets traction. Here's what you'll hear: Why Google is deindexing more content than ever and what EEAT SEO has to do with it The real reason "non-AI written" blog services are quietly using AI anyway A real client example of blogs that got deindexed, then came back after we added her actual story The technical checklist I run on every post (word count, slugs, meta descriptions, and more) Why story always comes before keyword, and how to actually get your story out of your head LINKS MENTIONED IN THIS EPISODE: Blog post for this episode:https://bypwdesigns.com/eeat-seo-blog-checklist Amy Boland Hauser's website: https://www.amybolandhauser.com/ SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ FOLLOW ALONG: YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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91 \\ A Coffee Chat Life Update, I Work All the Time, the Reality Behind This Season
It's been over six months since I did a real life update, so today's episode is exactly that: business, health, and everything in between. In this episode, I catch you up on where P&W Designs stands in 2026 (hint: it looks nothing like it did three years ago), what's shifting in my pricing and services, and how my health and identity work have been going behind the scenes. No SEO talk, no strategy breakdown. Just a coffee chat catch up, friend to friend. Here's what you'll hear: How P&W Designs evolved into a full organic marketing agency, and why I brought on two contractors this year Why I'm stepping back from Pinterest management and what's replacing it The gut health and thyroid progress I've made after switching providers this year The identity and mental health work I'm doing through Brittany's Become Her program Why our student loan payoff has me rethinking cash flow and freedom going into 2027 LINKS MENTIONED IN THIS EPISODE: Website: https://bypwdesigns.com/ Instagram: https://www.instagram.com/julie.pwdesigns/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos
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90 \\ How Do You Measure Success After You Relaunch Your Website?
Your website relaunch checklist shouldn't start with traffic numbers. It should start with the metrics that actually tell you if Google sees you. In this episode, I'm breaking down what success really looks like after a website launch or relaunch, and why most people are measuring the wrong things at the wrong time. I'm pulling real data from my own clients so you can see what normal growth looks like in the first few months. Here's what you'll hear: Why daily traffic in the first 30 to 60 days means nothing (and what to watch instead) The relaunch traps nobody warns you about, including the temporary traffic dip How to spot real customer feedback versus compliments from people who love you What a keyword ranking tracker should actually show you month over month Real before and after client numbers, including one site that went from 9 to 154 clicks in six months LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/website-relaunch-checklist On-Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist#cta SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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89 \\ My AI Assistants for Business and the 4 Who Run My Week
An AI assistant for business can do a lot more than answer one quick question, and in my studio I have four of them running the heavy lifting alongside one human employee. In this episode, I pull back the curtain on the five employees running my SEO and web design business on 20 hours a week. I break down the real difference between prompting AI and actually employing it, walk you through each of my four AI employees plus my one human VA, and get honest about how I use AI in client work and why my pricing reflects that. There's also a surprise at the end for Create It, Pin It, Let It Work students. Here's what you'll hear: Why prompting AI and employing AI are not the same thing, and which one actually scales The four AI employees I built and the exact job each one does How to build a Claude skill that runs a whole task in your business start to finish The honest truth about using AI for client work and pricing it fairly A free Pinterest skill surprise waiting for course students LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/ai-assistant-business P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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88 \\ Why Substack Is Not the Answer (Blog vs Substack in 2026)
Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move. In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I am also walking through 3 specific things that have to be different about blogging in the age of AI if you want to actually see results. Here's what you'll hear: Why Substack is suddenly everyone's backup plan and what is really going on with Instagram reach The 4 things people miss about Jenna Kutcher's Substack move The trap most entrepreneurs fall into when they ditch the blog for Substack 3 things that have to be different about blogging in 2026 (including how to build topical authority on your site) When a Substack actually does make sense, and when it definitely does not LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/blog-vs-substack/ SEO on Tap (use code JULIEW for $50 off): https://duocollective.com/seo-on-tap P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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87 \\ Why Every Woman in Business Needs a Female Founders Community
Finding the right female founders community is one of the most underrated moves you can make for your business. In this episode, I'm sharing the two female entrepreneurship communities that have made a real difference for me, in my business and in how I show up as a woman in business. I just got back from a three day retreat with one and had a dinner with the other in LA, and both left me feeling like I had finally found my people. If you have ever felt isolated running your business, this one is for you. Here's what you'll hear: A behind the scenes look at what really happens at a female founders retreat (mindset work, somatic coaching, limiting belief exercises, and more) Why the CEO Besties virtual community has been worth every penny, and how I joined as their SEO and Pinterest strategist The real difference between casual monthly meetups and a paid virtual membership for building business friendships How mindset and somatic work actually fit into running a business, even if you're a skeptic like me How to know if a women in business community is the right next step for you LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/female-founders/ Female Founders Twin Cities: https://femalefounderstwincities.com CEO Besties: https://theceobesties.com/membership Unlock Her Co (Brittany Heyboer): https://unlockherco.com Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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86 \\ SEO Coaching Call with Haley: The Fixes I'd Make First on Your Website
Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one. I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optimize a webpage in a way that actually moves the needle. In this episode, you'll hear: Why your H1 header is probably hurting your search visibility (and the book analogy that fixes it) The eyebrow header trick for Showit sites that lets you keep the pretty headline AND rank How to do real keyword research with Ubersuggest (volume + difficulty thresholds I use every time) What domain authority actually means and why podcast guesting is the easiest backlink win Why ADA compliance is an SEO issue, not just a legal one The talk-to-Claude blogging method for entrepreneurs who hate typing About Haley: Haley is a registered and licensed dietitian with 12+ years of experience, running her private practice Nutrition with Haley. She supports women through fertility, pregnancy, postpartum, and hormone health. Links mentioned in this episode: Blog post for this episode: https://bypwdesigns.com/seo-coaching-call SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist ADA Compliance Episode: https://bypwdesigns.com/website-ada-compliance P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course Resources mentioned: Adobe Color Contrast Checker: https://color.adobe.com/create/color-contrast-analyzer Ubersuggest: https://neilpatel.com/ubersuggest/ ZeroGPT AI Detector: https://www.zerogpt.com/ Find Nutrition with Haley: Website: https://nutritionwithhaley.com Instagram: https://www.instagram.com/prenatalnutritionist/ Find Julie: Website: https://bypwdesigns.com YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/
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85 \\ Do It Messy: Motherhood, Entrepreneurship, and Reclaiming Your Hue
Becoming a mom does something strange to your business. One day you know exactly what you're doing. The next day you're staring at your laptop wondering whose life this is and whether any of it still fits. In this episode, I sit down with Kelly Kirk, host of the Reclaiming Your Hue podcast and a real estate agent running a business alongside her husband Joe. Kelly named her podcast after female flamingos, who lose their pink coloring after having babies. It's the perfect metaphor for what happens to women in motherhood and entrepreneurship, and it's the reason she left a career in mortgage to build something that actually fit her life. We get into the identity shift nobody warns you about, why she tells every mom entrepreneur to "do it messy," how she grew her podcast (including the Buzzsprout SEO trick she wishes she'd known sooner), and why building a village matters more than any business strategy. What you'll hear: The flamingo story and why it resonates with so many moms in business How Kelly knew it was time to leave mortgage and trust the pivot The biggest lesson she's pulled from interviewing dozens of mom entrepreneurs Practical podcasting advice for women thinking about starting one Why perfectionism is the thing killing your momentum, not your strategy Connect with Kelly on LinkedIn, Instagram, and Facebook, and go listen to Reclaiming Your Hue wherever you get your podcasts. If this one resonated, I wrote a full blog post breaking down the motherhood and entrepreneurship conversation in more depth. Link in the show notes. Blog: https://bypwdesigns.com/motherhood-and-entrepreneurship/ SEO Monitoring Tools Guide P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram
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84 \\ The Truth About Vibe Coding (And Why It Might Be Hurting Your Search Authority)
AI can build your website in 20 minutes. But is it actually set up to get found? In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site. Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this episode. If you're a business owner building or refreshing your website with AI tools, this one is for you. Blog: https://bypwdesigns.com/vibe-coding/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram
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83 \\ 7 Years Old, 5 Lost Teeth, and One Very Strong Opinion About Boys | Dani's Birthday Episode
Every year I sit down with my daughter for her birthday episode... this is more for me than anyone else, but anywho... This year she's turning seven — and she has a lot to say about Bluey, chess, SpongeBob, and why play is basically the answer to everything. Prior Interviews: 61 \\ A Candid Chat with My 6-… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts 32 \\ Interviewing My 5 Year O… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts
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82 \\ What Starting a Physical Therapy Private Practice Actually Looks Like With Courtney Tanaka of Renew Me PT
This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with. Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half. In this episode, we get into the honest, messy truth of starting a physical therapy private practice: the fantasy Courtney had in her head before she launched, the reality that showed up instead, the safety nets she quietly built before leaving her stable clinic job, and the moment she realized she had to stop DIY-ing her SEO and bring in help. We also talk about what it looks like to grow a wellness business through referrals, how a website redesign functions as a credibility tool, and why networking with your "power people" (chiropractors, doulas, massage therapists, fitness studios) might be the most underrated growth strategy for healthcare providers. If you're a wellness professional, a service-based business owner, or anyone who's ever looked at a stable paycheck and thought, "I think I could do this on my own," this episode is for you. Blog: https://bypwdesigns.com/renew-me-pt/ Connect with Courtney: Website: https://www.renewmeptandwellness.com/ Instagram: https://www.instagram.com/renew_me_pt/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram
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81 \\ What Is Website ADA Compliance and Why Should I Care? Here's Some Simple Things to Check.
Website ADA compliance is one of those things most business owners assume was handled when their site was built. But in reality, many websites unintentionally create barriers for users and leave business owners exposed to risk. In this episode, I break down what ADA compliance actually means for your website, the real standards behind accessibility, and the uncomfortable truth that many web designers don’t address it at all. I walk through the WCAG principles in plain English, explain how accessibility overlaps with SEO and conversions, and share five practical fixes you can implement immediately, including font sizes, color contrast, alt text, and heading structure. If you have a website and want to ensure it’s built on a stronger, more strategic foundation, this episode will give you the clarity to know what matters and what to fix first. See show notes - https://bypwdesigns.com/website-ada-compliance P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram
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80 \\ Why SEO still matters in the age of AI (and your small business SEO checklist for beginners)
SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media. In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search. I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility. By the end of this episode, you’ll know: Exactly what 5 SEO steps to focus on first Why keywords still matter (even with AI) How to tell if Google and AI can understand your website When to DIY, when to get help, and what actually moves the needle If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes. This episode is for the small business owner who’s ready to stop guessing and start building something that actually works. SEO Monitoring Tools Guide One Page SEO Checklist See show notes -https://bypwdesigns.com/small-business-seo-checklist/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram
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79 \\ My Quick Top 5 Tips to help with Local SEO as a Small Business Owner
If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you. In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most. We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online. If you’re tired of chasing algorithms, posting nonstop on social media, and wondering why your website isn’t doing its job, this episode will give you clarity and a clear next step. Local SEO doesn’t have to be complicated. It just needs to be done right. SEO Monitoring Tools Guide One Page SEO Checklist See show notes -https://bypwdesigns.com/local-seo-checklist/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram
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78 \\ Using Tailwind’s New Keyword Research Tool & The Importance of Keywords for Pinterest
Pinterest is a search engine. So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere. In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels. This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic. Inside this episode, I cover: What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”) How to tell the difference between keywords that help vs. keywords that waste your time Why diversifying keywords across your pins matters (especially if you batch content) The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links) When Tailwind helps most — and when I still start with Google Search Console first If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional. Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/ P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram
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77 \\ How Web Design Affects SEO (And The Red Flags That Hurt Your Traffic In 2026)
In this episode of Coffee & Conversions, I’m getting honest about how web design affects SEO—and the quiet red flags I keep seeing that are hurting traffic after website redesigns. I’m sharing real examples from behind the scenes where beautiful, high-end websites launched… and then lost rankings, visibility, and inquiries. Not because the business did anything wrong, but because SEO was treated like a checkbox instead of a strategy. We’re talking about what “SEO ready” actually means, why structure matters more than aesthetics, how design decisions impact search visibility, and the questions you have to ask before signing a web design contract. This isn’t about blaming designers or second-guessing past decisions. It’s about giving you clarity, so you can protect your website, your traffic, and the work you’ve already built. If you’ve ever wondered why a new website made things worse—or you’re planning a redesign and want to do it right—this episode is for you. Show Notes: https://bypwdesigns.com/web-designer-red-flags SEO Monitoring Tools -https://bypwdesigns.com/seo-monitoring-tools P&W Designs: See my SEO Services: https://bypwdesigns.com/seo-services/ Watch on YouTube Follow me on Instagram
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76 \\ Not a Reinvention - a Refinement: Welcome to Coffee & Conversions a Podcast focused on SEO, Web Design, and Organic Marketing Strategies
Coffee & Conversions is officially here—and this episode explains why. For over two years, this show lived under the name Being Better Everyday. And while that name fit a season of growth, curiosity, and learning, it started to feel heavy. Like pressure. Like one more standard to meet in a world already obsessed with optimization. So I’m closing that chapter. In this launch episode, I share the real story behind the rebrand—what changed in my life, my business, and my relationship with “self-improvement,” and why Coffee & Conversions feels aligned with how I actually live and work now. We talk about: Why constant “being better” started to feel like pressure instead of progress How hustle culture, productivity talk, and body optimization made the name feel not as intended Why conversions matter—and why SEO, web design, and strategy can’t live in silos What this podcast will continue to be about (and what it won’t) This isn’t a reinvention. It’s a refinement. If you want honest, understandable strategy around SEO, web design, Pinterest, and organic growth—without tech bro jargon or hustle culture—you’re already in the right place. Welcome to Coffee & Conversions. I’m really glad you’re here. Show Notes: https://bypwdesigns.com/coffee_and_conversions_podcast/ Pinterest Marketing Course - https://bypwdesigns.com/pinterest-marketing-course P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram
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75 \\ Your Pinterest Marketing Plan for 2026 Is Here — And It’s About to Change Everything
Today’s episode is a big one. I’m finally pulling back the curtain on my new course, Create It. Pin It. Let It Work—the simple Pinterest workflow built for real life, real businesses, and real visibility. If you’re tired of creating content that disappears in 24 hours, or you’re feeling stretched thin trying to keep up with every new social trend, this conversation is going to feel like a reset. I’m walking you through why Pinterest is becoming essential for organic marketing in 2026, what business owners keep getting wrong about it, and how a sustainable weekly system can change everything about the way you show up online. You’ll hear the story behind the course, the myths I want you to stop believing, and the exact shifts happening in the marketing world that make Pinterest the smartest move for small business owners right now. If visibility is on your vision board for 2026, this is your sign to build a search-driven strategy that doesn’t require you to be glued to your phone. Let’s make your content work harder… so you don’t have to. Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course See show notes - https://bypwdesigns.com/your-pinterest-marketing-plan/ P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram
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74 \\ Will AI Replace Copywriters? Website Copy that Converts with Hello & Co.
In this episode, I sit down with Amy from Hello & Co. to talk about something every small business owner quietly stresses about… their website copy. We go deep into why good copy matters, what actually keeps people reading, and why design alone will never carry the weight of your message. We also get real about the big question floating around the online business world: Is AI coming for copywriters? Amy and I break down what AI can help with, where it falls flat, and why human connection and real storytelling still win every time. If you’ve ever stared at your website and thought “this just doesn’t sound like me,” or wondered when it’s time to hire a copywriter vs. DIY, this episode gives you the clarity you’ve been craving. We talk about: • what makes website copy actually convert • when DIY copy stops working • the difference between “pretty words” and strategic messaging • how personality, tone, and connection impact sales • using AI as a tool without losing your voice • why great copy transforms the way people experience your business Whether you’re updating your site, prepping for a rebrand, or trying to attract better-fit clients, this conversation will shift the way you think about the words on your website. Show Notes: https://bypwdesigns.com/website-copy-tips/ Hello & Co Group Copy Program: https://hellococreative.com/camp Copy writing services by Amy: https://hellococreative.com/copywriting-services Follow her on IG: https://www.instagram.com/hellococreative/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram
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73 \\ Inside the CEO Besties Mastermind: Inside a Business Mastermind Group with Emily & Natalie
Ever wondered what a business mastermind group actually is—or if it could be the missing piece in your business growth? In this episode, I’m sitting down with Natalie Bernacchi and Emily Collins, co-founders of The CEO Besties, to talk about mindset coaching, community, and what it truly means to build a business that feels aligned with your life. We get real about: Why a mastermind for female entrepreneurs hits different than traditional group coaching How mindset coaching keeps you grounded when business gets messy The truth about startup mindset—and what it really takes to go all-in on yourself And how collaboration over competition can fast-track your success (and make entrepreneurship way less lonely) If you’ve been craving connection, clarity, or just a reminder that you’re not building your dream alone—this one’s for you. Grab your coffee, pop in your earbuds, and let’s talk about the kind of support that actually moves the needle. Full Show notes: https://bypwdesigns.com/what-is-a-business-mastermind-group/ Website: The CEO Besties | Business & Mindset Mentorship for Women P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram
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72 \\ Why Online Courses are my Secret Weapon as a Small Business Owner
If you’ve ever felt like you’re wearing all the hats—SEO strategist, Pinterest manager, web designer, podcaster, content creator—this episode is for you. I’m pulling back the curtain on the online courses for creative service providers that have made the biggest difference in my business (and my sanity). These courses have helped me grow faster, skip the overwhelm, and learn from experts without dropping thousands on 1:1 coaching. We’ll talk about: The top courses that shaped my business Why courses beat Google searches (and AI “answers”) every time How creative service providers can use courses to scale without burning out Think of this episode as your permission slip to stop piecing things together and start learning smarter. Because you don’t have to know it all—you just need to know where to learn what matters most. Check out the blog for all my course links: https://bypwdesigns.com/online-courses-for-creative-service-providers/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram
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71 \\ REPLAY Light Her Up Podcast: From Corporate to Creative - Building a Side Hustle That Works
This week I’m sharing something a little different—I was recently interviewed on the Light Her Up Podcast and loved the conversation so much that I had to bring it here for you, too. We talk about what it really looks like to juggle corporate finance, motherhood, and building a business in the margins of everyday life. I share how I went from designing custom planners to running P&W Designs—branding, web design, and SEO—and why teaching clients the “why” behind their website is non-negotiable. Inside this episode, you’ll hear: The messy but practical beginnings of my business (and why starting small matters) How SEO completely shifted my approach to web design Simple nervous system tools I use when anxiety creeps in The power of community and why honest client education shortens the path to results If you’re the visionary juggling a full plate and craving momentum without waiting for “perfect,” this one’s for you. SHOW NOTES: https://bypwdesigns.com/from-corporate-to-creative/ CONNECT WITH NATALIE ✨ Instagram → @nataliebernacchi & @theceobesties ✨ Website → https://nataliebernacchi.com/ Check out the blog: https://bypwdesigns.com/from-corporate-to-creative/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram
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70 \\ Are You Being Seen on Google? A Simple Way to Check for Yourself
A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner. In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t) finding you. You’ll also hear about common mistakes that keep websites hidden, including missing keywords, weak meta descriptions, and thin content. And most importantly, I’ll give you actionable SEO tips you can start using right away—like updating a single page with a targeted keyword or submitting your sitemap to Google. If you’ve been wondering why your website isn’t bringing in traffic or leads, this episode will give you clarity, direction, and the confidence to take control of your visibility. Because your dream clients are already searching online. The question is—are they finding you? Download your SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools#cta Check out the blog: https://bypwdesigns.com/website-showing-up-on-google/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram
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69 \\ How SEO Helped Massage by CJ Grow a Local Massage Business
In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs. CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business. This conversation is part personal story, part behind-the-scenes business growth—and it’s packed with takeaways for anyone who wants their work to connect with the people who need it most. If you’re local to Lake Minnetonka, you’ll want to book a session with CJ at massagebycj.com. And if you’re a small business owner, you’ll walk away inspired to think differently about your own brand and online presence. Check out her Website: https://www.massagebycj.com/ Show Notes: https://bypwdesigns.com/how-seo-helped-massage-by-cj/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram
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68 \\ DIY Branding Tips for Solopreneurs Who Want to Build the Know Like Trust Factor
Think branding is just a pretty logo and some colors? Think again. In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road. We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that feels like you Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action. It’s time to stop overthinking and start building a brand that actually works for your business. Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs P&W Designs: Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram
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67 \\ How2Mom: A Real Conversation About Business Growth, Systems, and SEO
I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season. Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support. We’re talking about the systems, the content, the tech, the pivots — and what changes when you stop trying to do it all yourself. Whether you're craving more breathing room or just wondering if support like this would actually make a difference, this convo will give you a real look at how we’ve worked together behind the scenes. Visit How2Mom.com to see Stephanie's services and courses! Read the Blog/Show Notes: Download your SEO Monitoring Tools: https://www.bypwdesigns.com/seo-monitoring-tools P&W Designs: Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram
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66 \\ The 5 Blogging Mistakes That Cost Me Time, Traffic, and Sales
Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales. In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen. Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it. Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes Episode 49 - Keyword Research DOWNLOAD NOW: SEO Best Practices Checklist P&W Designs: Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram
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65 \\ Life Update: What It’s Really Like Balancing Corporate Life, Business, and Burnout
In today’s unfiltered girl chat, I’m sharing what life really looks like right now—juggling a demanding corporate job, running P&W Designs, managing my health, and trying to stay present as a mom. I talk about: My journey with functional medicine and Hashimoto’s Why adrenal fatigue is real (and what I’m doing about it) What it’s like being the breadwinner with major financial goals The mental toll of doing “all the things”—and why I’m choosing progress over perfection If you’ve ever felt overwhelmed trying to balance your business, career, and health… this episode is for you. Show Notes: https://www.bypwdesigns.com/blog/balancing-corporate-business-motherhood Get Dubsado for your Business: https://www.bypwdesigns.com/marketing-resources P&W Designs: Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram
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64\\ Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About
In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being. We’ll dig into: The double standard in corporate wellness culture Stats that show just how much women are affected The invisible weight of the mental load Why so many millennials are walking away from corporate jobs altogether This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it. Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About P&W Designs: See my Services Watch on YouTube Follow me on Instagram
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63 \\ Let me Reintroduce Myself: How I Built My Web Design & SEO Business
It’s been a while, so let’s hit reset for a second. In this episode, I’m reintroducing myself and sharing the real, messy, beautiful story behind P&W Designs — how a custom planner side hustle turned into a full-blown business helping women show up and get found online. We’ll talk about the pivots, the anxiety, the motherhood moments, and the constant pull to be better... not perfect, just better. If you’re juggling a 9-5 and a big dream, navigating burnout, or building something that feels more aligned with who you are — this one's for you. Let’s get into it. P&W Designs: See my Services Watch on YouTube Follow me on Instagram
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62 \\ How I Grow my Business Organically in 20 Hours a Month NOT a WEEK: Organic Marketing Strategies for the Solopreneur
Let’s talk about what actually works when you don’t have a team. In this episode of the Being Better Everyday podcast, I’m breaking down the only organic marketing strategy solopreneurs need in 2025. No fluff. No content overwhelm. Just a clear system that fits into your already-full schedule. If you’re juggling a full-time job, client work, and life outside the screen—this one’s for you. We’ll dig into SEO, Pinterest, podcasting, and how to repurpose like a pro so your content keeps working even when you’re offline. Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/organic-marketing-for-the-solopreneur P&W Designs: See my Services Watch on YouTube Follow me on Instagram
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61 \\ A Candid Chat with My 6-Year-Old: Pokémon and Donuts
Step into a world of pure joy as Julie sits down with her adorable daughter, Dani, for a heartwarming mother-daughter chat for her 6th birthday. From her love for Pikachu to the magic of Fruity Pebbles donuts, Dani shares her favorite things, big dreams, and the simple moments that bring her happiness. This sweet and lighthearted episode is a reminder to slow down, savor life’s little joys, and see the world through the wonder of a six-year-old. Whether you're a parent, a Pokemon fan, or just in need of a feel-good listen, this episode will leave you smiling! Head back to Ep 32 for her 5th birthday! Back to our regularly scheduled programming next episode! P&W Designs: See my Services Watch on YouTube Follow me on Instagram
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60 \\ Pinterest Keyword Research: Strategies & How to Approach Long Form Content
Tired of keeping up with the never-ending social media content treadmill? What if I told you there’s a better way to get consistent traffic without posting daily? In this episode of Being Better Every Day, I’m breaking down why Pinterest is NOT social media—it’s a search engine—and how you can leverage Pinterest SEO to drive long-term traffic to your website. I’ll walk you through: How Pinterest works as a search engine The best Pinterest keyword research strategies My batch-working method to stay consistent without spending hours on Pinterest If you’re ready to simplify your marketing, get found online, and stop relying on social media for traffic, this episode is for you! Show Notes: https://www.bypwdesigns.com/blog/pinterest-keyword-research P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide See my Services Watch on YouTube Follow me on Instagram
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59 \\ How to Optimize Your Pinterest Business Profile for More Traffic
Pinterest isn’t just for recipes and DIY projects—it’s a powerful search engine that can drive real traffic to your business. But if your profile isn’t set up the right way, you’re missing out on potential clients. In this episode, I’m walking you through the key steps to optimize your Pinterest business profile so you can get found, attract the right audience, and make Pinterest work for you. From setting up your account to crafting keyword-rich board descriptions, this is your go-to guide for making your profile as strategic as your content. Tune in and start using Pinterest with purpose! Show Notes: https://www.bypwdesigns.com/blog/pinterest-profile-best-practices P&W Designs: Your Ultimate Pinterest Marketing Guide See my Services Watch on YouTube Follow me on Instagram
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58 \\ Pinterest for Businesses: Is It Right for Your Business?
Is Pinterest right for your business? Let’s find out. In this episode of Being Better Everyday, I’m diving into Pinterest as a marketing tool and breaking down whether it’s the right fit for your business. If you’ve ever wondered whether you should be using Pinterest (or if you’re using it right), this episode is for you. We’ll talk about: ✔️ Who’s actually on Pinterest (hint: it’s packed with Gen Z to Gen X women!) ✔️ The type of content that thrives on the platform ✔️ What you need to know about audience behavior, SEO, and strategy ✔️ How to make Pinterest work for your business—without wasting time If you’re a business owner looking for a sustainable way to drive traffic and grow, let’s see if Pinterest is your missing piece! 🎧 Show Notes: https://www.bypwdesigns.com/blog/is-pinterest-right-for-me P&W Designs: Your Ultimate Pinterest Marketing Guide See my Services Watch on YouTube Follow me on Instagram
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57 \\ 10 Reasons you Should Care About Showing up on Pinterest
Today, we’re diving into why Pinterest deserves a spot in your business strategy. Spoiler: it’s way more than just pretty boards. I’m breaking down 10 reasons why Pinterest isn’t just another social media platform—it’s a powerhouse search engine with 450 million active users ready to take action. From driving serious website traffic to building your email list on autopilot, I’m sharing why showing up on Pinterest can make a lasting impact on your business. Whether you’re a solopreneur or a small business owner, this episode is helps you understand why Pinterest might be right for your business. Pop in your earbuds, hit play, and let’s talk Pinterest! Show Notes: https://www.bypwdesigns.com/blog/why-care-about-pinterest P&W Designs: Your Ultimate Pinterest Marketing Guide See my Services Watch on YouTube Follow me on Instagram
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56 \\ SEO and Backlink Building Strategies with Eden from Maven Made Copy
In this episode of the Being Better Everyday podcast, I’m joined by Eden from Maven Made Copy to talk all things SEO and blog writing. Eden shares her journey from virtual assistant to SEO expert and spills all the secrets about how creative business owners can boost their website’s visibility with intentional blog strategies and backlinks. We’re diving into why high-quality backlinks matter, what to avoid when it comes to link-building (spoiler: buying links isn’t it), and how to build genuine partnerships that strengthen your site’s credibility. Eden also shares practical tips on guest posting, outreach, and creating a diverse backlink profile that works. If you’re ready to grow your online presence, drive more traffic, and turn your blog into a powerful tool for your business, this episode is packed with actionable tips to help you get there. Whether you’re just starting out or want to sharpen your SEO skills, this conversation will leave you feeling inspired and ready to take your next steps. Show Notes: www.bypwdesigns.com/blog/growing-with-backlinks Maven Made Copy: Instagram: www.instagram.com/mavenmadecopy Website: Strategic Blog Writing & SEO Services for Service Providers Freebie: Master List of Affiliate Programs for Entrepreneurs P&W Designs: SEO Best Practices Checklist See my Services Watch on YouTube Follow me on Instagram
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55 \\ How to launch a Small Business in 2025 with Branding, SEO and great Web Design
Welcome to the Being Better Everyday podcast! I’m Julie Wenzlick, and together we’ll explore what it takes to confidently launch your business from the ground up. In this episode, I’m breaking down the essentials of branding, web design, and SEO, with a step-by-step approach designed for small business owners just starting out. We’ll chat about creating a cohesive brand identity that sets the foundation for your business. I’ll answer some common questions about why starting with strong branding is so important—and how it can instantly boost your credibility and help you attract your dream clients. You’ll also hear my take on semi-custom web design with platforms like Wix and Squarespace, all optimized for SEO to set you up for success. Plus, I’ll share why having a content strategy in place is key to keeping your business growing long after launch. This episode is packed with practical tips and a few personal stories to guide you as you create routines and habits that work for your life—and your goals. So grab your coffee or pop in your earbuds for a walk, and let’s dive into how you can put the “you” back in your every day while building something incredible. Show notes: What do I do first when starting a Business? P&W Designs: GET YOUR Business Planning Workbook See my Services Watch on YouTube Follow me on Instagram
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54 \\ Why I am not Planning out a Whole Year while Embracing the New Year Energy
In this episode of the Being Better Everyday podcast, we’re diving into fresh starts and setting intentional priorities for the year ahead. I’m sharing my journey as a millennial mom and business owner, balancing family life, a full-time job, and running my business—all while working on personal growth and better habits. We’ll reflect on wins, refocus on what really matters (hello, family, health, and business!), and chat about simple routines that make life less chaotic. Plus, I’ll sprinkle in some tips to help you live more intentionally and feel balanced (or at least close enough 😉). Grab a coffee, get comfy, and let’s make this year one to remember. Check out the show notes for extra resources, and come hang with me on social—let’s keep the convo going! Blog post - https://www.bypwdesigns.com/blog/new-year-reflection-questions P&W Designs: GET YOUR Business Planning Workbook See my Services Watch on YouTube Follow me on Instagram
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48
53 \\ Career Pivoting and New Year Intentions with Molly Asplin from the Dream It Do It Podcast
Welcome to the Being Better Every Day podcast! In this episode, host Julie Wenslick sits down with Molly Asplin, a Minnesota mom of three and a powerhouse in wellness and personal growth. Molly shares her inspiring journey from a successful career as a Beachbody leader to founding her own community, Dream It, Do It Wellness, where she helps busy moms prioritize their health, fitness, and personal growth while navigating the chaos of everyday life. Julie and Molly explore the art of career pivoting and what it means to evolve personally and professionally. Together, they unpack themes like trusting your instincts, embracing bold life changes, and creating alignment between your career, health, and lifestyle. This episode dives deep into balancing health and fitness goals with the demands of motherhood, offering practical tips to stay consistent and intentional. You'll also learn more about the supportive community Molly has created to help women thrive through every stage of their journey. If you're ready to explore the power of reinvention, discover actionable strategies for prioritizing your well-being, and draw inspiration for your own bold pivots, this conversation is for you. Tune in and join us in the journey of Being Better Everyday! Blog post - https://www.bypwdesigns.com/blog/career-pivoting-with-molly-asplin MOLLY'S INFORMATION Join the all new Dream It Do It Wellness! Break Free From The Grind Free Download: Break Free From The Grind - Molly Asplin Follow Molly on Instagram Make A Pivot Coaching: Make A Pivot Coaching With Molly Asplin - Molly Asplin P&W Designs: GET YOUR Business Planning Workbook See my Services Watch on YouTube Follow me on Instagram
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52 \\ Motherhood, ADHD & Planning for 2025: Capture the Chaos with Brittnie
In this episode we're sitting down with Brittany, the brilliant mind behind the Capture the Chaos Planner. Brittany’s story is nothing short of inspiring—she’s a multi-passionate mom of three, a family photographer, and a planner business owner who’s turned her ADHD diagnosis into her superpower. We’re talking all about how she juggles all the things while staying grounded in the chaos of motherhood and entrepreneurship. Brittany shares how she’s embraced the beauty in imperfection, using her planner to create a rhythm that’s flexible, intentional, and oh-so-real for busy lives. If you’ve ever felt like you’re drowning in the demands of daily life, you’re going to love Brittany’s refreshingly practical tips. From managing ADHD to balancing a million passions, this conversation will leave you feeling inspired to find your own flow—and maybe even capture a little chaos of your own. Grab a coffee and tune in. Let’s get real about how we can all keep striving to be better every day. Brittnie Sturm | brittnierenee.com [email protected] IG: brittnierenee_co Shop Planners: https://i.refs.cc/HSH6jIIw?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjoyNDgwOTE1NDU5fQ%3D%3D Podcast: Capture The Chaos bio: Brittnie is a mom of three and a seasoned photographer with over 15 years of experience. Recognizing the unique challenges that come with balancing motherhood, business, and a neurodivergent brain, she created the Capture the Chaos planner—designed specifically to help others like her find structure amidst the unpredictability of life. A self-proclaimed introvert with extrovert tendencies, Brittnie thrives on connecting with other creative entrepreneurs, but she’ll always make time for her favorite hobby: napping.
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51 \\ The best Way to Approach your Long Form Content to Get Results (SEO Series Part 4)
🎙️ Welcome to the final episode of the SEO miniseries! 🎙️ This time, I’m diving into one of my favorite SEO tools—blogging—and showing you exactly how it can elevate your strategy! Whether you're new to blogging or just want to level up, I’ll walk you through my step-by-step process for creating blog content that actually drives results. We’re covering it all: the fundamentals of keyword research, writing headers that grab attention, and those tiny SEO details that make a big difference. I’ll share the latest tweaks I’ve made to my own blogging strategy to save time and maximize impact, with a little help from some AI tools. We’ll also talk about how to repurpose content, optimize images, and create clear URLs that drive clicks. I’ll show you how internal and external linking works to strengthen your SEO—and explain why mobile-friendliness is a must if you want to grow your blog’s reach. Plus, we’re diving into long-tail keywords and why they’re gold for better rankings. So whether you’re a podcaster, YouTuber, or dedicated blogger, this episode is packed with insights to help you turn your blog into a resource your audience will love. Let’s build habits and routines that keep you grounded in the chaos, letting you show up more as YOU every day. BLOG POST - Essential Tools for Blogs: 10 SEO Blogging Tips Every Entrepreneur Should Know — ✺ P&W Designs ✺ GET YOUR FREE SEO Checklist GET YOUR SEO Monitoring Toolkit See my Services Watch on YouTube Follow me on Instagram
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50 \\ Beyond Keywords: Mastering On-Page SEO Metrics (SEO Series Part 3)
In this episode, we’re diving into Part 3 of our SEO mini-series—designed just for small business owners ready to finally grow their online presence. Today, I’m walking you through the key on-page SEO metrics that go beyond keywords (yep, there’s more to it!). Get ready to optimize the elements that can truly pull traffic to your website. We’ll cover everything from header tags and alt text to those all-important SEO titles and meta descriptions. I’ll break it down with practical examples, so whether you’re DIY-ing your site or working with a designer, you’ll be equipped to get your website SEO-friendly and ready to rank higher. I’ll also reveal why internal and external links matter for your site’s domain authority and how you can use them to your advantage. Let’s get your site working for you! Hit play to keep leveling up your SEO know-how—and don’t miss next week’s episode, where we’ll dig into how blogging can boost your SEO game. See the full blog post - SEO for Entrepreneurs: On-Page SEO Best Practices — ✺ P&W Designs ✺ GET YOUR SEO Monitoring Toolkit See my Services Watch on YouTube Follow me on Instagram
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49 \\ Keyword Research & the Benefit of Long Tail Keywords (SEO Series Part 2)
Today, we're diving deeper into our Small Business SEO Series, and this episode is all about keyword optimization. I'll be sharing my own experiences and what I've learned about the huge impact keywords have on boosting your search engine ranking. If you’re looking to step up your online presence, you’re in the right place. We’ll get into the nitty-gritty of balancing those high-traffic keywords with specific long-tail terms that actually connect with your audience. I'll walk you through using tools like Ubersuggest, Keyword Surfer, and Answer the Public to help you pinpoint the best keywords to rank for and stand out in search results. You'll learn how to navigate metrics like search volume, cost per click (CPC), and SEO difficulty to craft content that gets noticed. Whether you’re new to SEO or you've been at it for a while, you’ll walk away with actionable tips to elevate your strategy and help your small business thrive online. So tune in and keep leveling up, because every step forward is a step toward Being Better Every Day! See the Blog Post - Understanding Keyword Research for Small Businesses — ✺ P&W Designs ✺ GET YOUR SEO Monitoring Toolkit See my Services Watch on YouTube Follow me on Instagram
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48 \\ SEO Made Easy: What every Small Business Owner Needs to Know (SEO Series Part 1)
Welcome to the Being Better Everyday podcast! In this episode, we’re kicking off our small business series with a crash course on SEO—search engine optimization! I’m Julie Wenzlick, your host, and today we’re breaking down SEO so you can see why it matters for your business and how to measure your site’s performance using free tools. I’ll also be sharing my own story—from a virtual assistant to becoming SEO-savvy—while shedding some light on keywords, SEO myths, and common mistakes I see in web design. We’ll talk about the must-know parts of SEO like on-page, off-page, and technical SEO, and why they matter for boosting your website’s visibility. Plus, we’ll dive into the key metrics to track—organic traffic, keyword rankings, backlinks, bounce rate—and the free tools you need to keep tabs on your SEO, including Google Search Console, Google Analytics, Bing Webmaster, and more. Whether you’re just starting or you’re a seasoned entrepreneur, this episode is packed with tips and resources to help you optimize your website and show up where it counts online. Tune in and let's dive into SEO together! Get my FREE SEO MONITORING TOOLS guide Check out my Website Get your SEO Audited Follow me on IG - @julie.pwdesigns
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47 \\ Girl Chat on Kindergarten Transitions, Gut Health and Side Hustle Woes
In this episode of the Being Better Everyday podcast, I’m diving into some personal transitions and health discoveries that I think a lot of you can relate to. I’m sharing what it’s been like as my daughter starts kindergarten—the highs, the challenges, and all the emotions that come with it. Plus, I’ll talk about my own health journey, including a recent gut detox and how it’s been impacting my overall wellness. I’ll also get real about the balancing act of working full-time in corporate America while running P&W Designs on the side. Juggling multiple responsibilities isn’t always easy, but I’m learning that prioritizing self-care is key when things get chaotic. We’ll also touch on some big shifts in the MLM world, specifically how Beachbody’s moving towards an affiliate marketing model and what that means for people involved. I’ll share my thoughts on why it’s important to diversify income streams—especially with how unpredictable things can be right now. And stick around, because I’ve got an exciting announcement! I’m gearing up for a new series geared toward small business owners where I’ll dive deep into SEO strategies and Pinterest management. Whether you’re a business owner or just curious, there’ll be plenty of tips and insights you won’t want to miss. Check out my Website - https://www.bypwdesigns.com/ Get my Pinterest Guide Get my SEO Monitoring Tools Guide
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46 \\ Top 5 Must-Have Small Business Tools I am Loving Right Now
Welcome back to another episode of the Being Better Everyday podcast. I'm your host, Julie Wenzlick, and today we're diving into a topic that is near and dear to my heart: small business tools. Discover the tools that help me streamline my business, save time, and stay organized. In this episode, I share my top five favorite business tools that I use most frequently. From Canva for design to Trello for organization, Procreate for creative work, Flodesk for email marketing, and Ubersuggest for SEO, these tools are game changers for any solopreneur or side hustler. Join me as I discuss how I use these tools, the benefits they offer, and hopefully give you some new ideas for your business. Whether you're a solopreneur or managing a side hustle, these tools can make a significant difference in your workflow. Grab your coffee, notebook, or Trello board, and let's get started. Don't forget to subscribe, rate, and review the podcast to support more women in their journey to living above the status quo. For more behind-the-scenes content, follow Julie on Instagram at @julie.pwdesigns , & don't forget to checkout my new website at bypwdesigns.com
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45 \\ Batch Working: The Ultimate Productivity Hack for Entrepreneurs & Corporate Girlies
Are you feeling overwhelmed by your never-ending to-do list, or stuck in a cycle of multitasking without making any real progress? In today's episode, we're diving into the game-changing method of batch working, a technique that's helping small business owners get more done in less time. On today's podcast she explores how batch working can increase your productivity, cut down on decision fatigue, and finally help you gain control over that never-ending to-do list. Learn how to start batching your work and get more done in less time with practical tips and insights. Get ready to identify repetitive tasks, allocate specific time blocks, and use the right tools to make batch working easier. Plus, learn how to avoid common pitfalls and ensure you don't overplan or burn out. This episode is packed with actionable advice to help you start batch working effectively... Don't forget to subscribe, rate, and review the podcast to support more women in their journey to living above the status quo. For more behind-the-scenes content, follow Julie on Instagram at @julie.pwdesigns , & don't forget to checkout my new website at bypwdesigns.com
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ABOUT THIS SHOW
Welcome to Coffee & Conversions.I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO.This podcast is about what actually works.We talk organic marketing strategies that help you get found online.Websites that do more than look good—they convert.SEO, Pinterest, and systems that support growth without burning you out.No hustle-for-hustle’s sake.No tech-bro jargon.No pretending you need to do more to be enough.But this isn’t just about business.It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded.If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your
HOSTED BY
Julie Wenzlick | Organic Marketing for Small Business Owners
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