$800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System

There's a moment in every specialty service conversation where the patient either leans in or checks out. And in dry eye, that moment usually has very little to do with the machine. It has to do with whether the patient understands what the doctor sees, why it matters, and what happens if they do nothing. That's where this week's Power Hour with Dr. Todd Cohan, Owner of Midwest Dry Eye Center and Forsight Vision, LTD, gets especially practical. Todd has built a medically focused practice where dry eye, myopia management, aesthetics, retinal testing, and comprehensive care are not treated as side offerings. They are part of the practice philosophy. And that philosophy has helped his team consistently produce some of the strongest revenue-per-patient numbers we've discussed on the show, consistently producing numbers in the high $800s, $900s, and even over $1,100 per patient across multiple doctors. But the episode is not about chasing a number. It's about the behaviors that create the number. Because if a patient walks out without understanding the finding, the recommendation, or the reason behind the next step, the treatment conversation is already on shaky ground.