PODCAST · business
Power Hour Optometry
by The Power Practice
Join us for the latest ideas and innovations in the optometric industry.Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
Episodes
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90% Same-Day Contact Lens Capture? What Else Is Hiding in Your Practice?
What if one of the biggest opportunities to grow your practice had absolutely nothing to do with attracting more patients? No additional doctor. No new equipment. No bigger marketing budget. Just getting significantly better at what is already happening inside your four walls. In this week's...
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How One OD Built a $1.5M Practice Without Selling Glasses or Contacts
What if an optometrist working four days a week, with no associate doctors, could generate nearly $1.5 million in annual collections from a practice that sells no glasses or contact lenses? That alone makes this practice unusual. But the more interesting question is how? In this week's episode of...
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Eyecare B.O.S.S. Live: The $117K Optical Opportunity Hiding on Your Frame Board
What if your next big optical growth opportunity has nothing to do with bringing more patients through the door? What if it is already sitting on your frame board? This week's Power Hour was recorded live on stage at Eyecare B.O.S.S. Live, where Eugene Shatsman sat down with Kayla Ashlee, CEO &...
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Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal
Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surprising. But then the latest industry data shows something much more interesting: When certain patients do come in, and when they decide to buy, they...
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10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop? That question sits at the center of this week's Power Hour. In this week's episode, host Eugene…
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200 Patients' Vision Maintained, 22 Treatments, $440,000: The AMD Opportunity
For years, the conversation with AMD patients has largely been about one thing: How do we slow this down? But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today – they talk about how to maintain and improve it. In this week's episode of…
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60% Convert at $4,500/pt: Are You Doing Virtual Myopia Consults Yet?
What if one of the biggest opportunities in your back-to-school schedule did not require more chair time? Dr. Kate Daluyin has built a highly successful myopia management program inside Vision Source Studio 20/20, and one part of her process immediately caught Eugene's attention. When Dr. Daluyin...
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Great Ideas. Zero Follow-Through. The Missing System Behind Every Failed Practice Initiative
How many good ideas have disappeared inside your practice? You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change. Everyone agreed. But then, a few weeks later, you realized nobody was really doing it anymore. That is not an idea…
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The OD's Guide on How to Build a $1 Million Aesthetics Practice
Most ODs who enter aesthetics start in a similar place. They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then the opportunity stalls. The devices are there. Patients show some interest.…
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Three Practices Reveal Where Your Optical Is Leaking Profit
Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. Trinae Rosato (Owner of Rosato Family Eyecare LLC)…
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STOP Saying "How Are You?": How We Waste Our Best Chances to Build Meaningful Connections
How are you? Most people answer that question without thinking. "Good. Fine. Okay." Then the conversation moves on, and nothing meaningful is learned. But what if that question is one of the reasons so many conversations stay stuck at the surface? In this week's episode of Power Hour, host Eugene...
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Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
Independent practice performance is under pressure. Refractions are down. Revenue is down. Exam-only behavior is climbing. And for many practices, the first half of 2026 has been much tougher than expected. In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Jason Lake…
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The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
You did the exam. You built the relationship. You made the recommendation. And then the patient walked out and bought their eyewear somewhere else. That moment is one of the most frustrating leaks in an independent practice. But it is also one of the most strategic opportunities. In this week's...
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From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction. Associates need more training. Patients still expect the owner's touch. And...
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$800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System
There's a moment in every specialty service conversation where the patient either leans in or checks out. And in dry eye, that moment usually has very little to do with the machine. It has to do with whether the patient understands what the doctor sees, why it matters, and what happens if they do...
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For the Next 48 Hours, The Eyecare B.O.S.S. Book Is Completely Free
By overwhelming request, we've decided to do something special for our Power Hour listeners. As a thank you for being part of the community, we've partnered with Amazon to make the Kindle version of The Eyecare B.O.S.S. book completely free, only for the next 48 hours. If you've listened to our...
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From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice
Some practices are built from scratch; others are inherited. While both come with challenges, inheriting a practice brings a unique responsibility: preserving what made it successful while finding the courage to evolve it for the future. In this episode of Power Hour, Eugene sits down with Dr.…
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Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire
For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes. Not on stages. Not in public Facebook groups. But inside private discussions where doctors could speak openly with each other about what was really happening inside the...
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The Eyecare BOSS Guide to Building High-Performance Teams: The People System Your Practice Needs to Scale
EXCLUSIVE OPPORTUNITY: Be the first to get the book, "The Eyecare BOSS," by Eugene Shatsman & Jamie Rosin → https://eyecareboss.com/ When practice owners are asked about their biggest challenge, the answer is usually the same: People. Because when your team is aligned, accountable, and operating…
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The $1,000 Revenue Per Patient Model: Building a Specialty-Driven Practice | Dr. Patricia Poma
More revenue per patient. It's one of the most talked-about goals in private practice right now. But in this episode of Power Hour, Dr. Patricia Poma makes something very clear: You do not get there by chasing every new machine, trend, or specialty that shows up on the market. You get there by...
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The $30,000 Recurring Revenue Strategy Every Doctor Should Understand | Membership Plans at Scale
Membership plans are starting to move from an interesting idea to something practices genuinely need to understand. In this episode of Power Hour, host Eugene Shatsman sits down with Cody Tomasik, Founder and CEO of DirectOD, a platform built within real optometry practices to solve the...
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The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes
364 days of silence, then one automated appointment text. A patient who walks in completely unprepared to purchase. This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity. In this week's Power Hour, Eugene Shatsman is...
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The 187 Million Views YouTube Strategy Every Doctor Should Understand | Educating Patients at Scale
187,000,000 views. 1.3 million subscribers. +- 500 long-form videos. And right now, thousands of people are watching his content live. Not a media company. Not a full-time influencer. A doctor. In this week's Power Hour, Dr. Joseph Allen, Founder of Doctor Eye Health, breaks down how he built one...
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Quarterly Metric Review: What the Data Is Really Telling Practice Owners in 2026 | Dr. Jason Lake
In this episode of Power Hour, host Eugene sits down with Dr. Jason Lake, General Manager of PERC & Opti-Port for another Metric of the Quarter, and this one hits differently. Some episodes give you ideas. This one gives you numbers you can't ignore.
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Artificial Intelligence in Eye Care: What's Real, What's Overhyped & How to Evaluate It | Eugene Shatsman & Abed Sarhan
AI is everywhere right now. And the real challenge right now isn't access, but knowing what to trust. Every vendor has a solution. Every platform claims to be "intelligent." Every conversation seems to come back to what AI is going to do next. But when you step into your practice, the question...
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Four Locations. Three Cold Starts. Launching an Alliance | Scaling a Practice & The Vision Behind View Optometry Alliance
There's a point in every growing practice where things start to feel different. Not because the business isn't working, but rather it's working only because of you, and the moment you try to expand, that dependency gets exposed. You start to realize that growth isn't as simple as opening another...
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High-Touch vs High-Volume | Two Doctors. Two Philosophies. Two Exceptional Paths to Practice Growth
Most practice owners think growth is about doing more. More patients, more staff, more lanes, and more locations. But the truth is, scaling a practice is about building the right structure underneath it. In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. David Moore,...
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3 Game-Changing Optometry Innovations That Can 10X Your Practice Revenue | Innovators Edition
Every year at Vision Expo, companies make massive promises about the "future of optometry." But as a practice owner, you don't need more hype; you need solutions that are real, scalable, and useful. In this special Innovators Edition of the Power Hour recorded live at Vision Expo, Eugene Shatsman...
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$4.8M Stolen by a Trusted Employee | How Fraud Could Happen in Your Practice & What to Look For
What would you do if you discovered someone inside your business had been stealing from you? Not hundreds. Not thousands. Millions. In this week's episode of Power Hour, Eugene Shatsman sits down with Mick Hall, President of Bard Optical (one of the most respected multi-location practices in the...
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Owner Burnout and Frustration? How to Reset, Rebuild & Prevent It from Happening Again | The Power Practice
Burnout is more common than many leaders are willing to admit. It's rarely a sign that the practice itself is broken. More often, it's a signal that the systems supporting the business need to evolve. In this week's Power Hour, Eugene sits down with Allison Kraemer & Dr. Brian Spittle from The...
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Evidence-Based Hiring in Optometry: How to Fix Staffing at the Root | Kati Lechner & Eugene Shatsman
How many times have you said, "We had such a great interview," only to be thinking 60 days later, "How did we get this so wrong?" Staffing is still the #1 issue in practices, but what if the sustainable fix isn't another job post? What if it's understanding who you're hiring (before you hire…
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The Eyecare BOSS System: Build a Practice That Runs, Optimizes & Scales Without You
How do you transform your practice from something that depends on you for everything, into something that grows with clarity and control on its own? You've invested in equipment, hired good people, and are working hard; and yet, growth feels heavier than it should. In this episode of Power Hour,...
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AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry
As the economics of practice ownership evolve, technology accelerates, and legislative conversations become more complex, who is shaping the future of optometry behind the scenes? And what decisions are being made right now that could impact your practice next year? In this episode of Power Hour,...
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The Framework to Scale Optometry Across 4 States: Cold Starts, Acquisitions & the Medical Model | Dr. Solomon Gould
People, Technology, and Strategy. Three pillars that shaped how Dr. Solomon Gould built a scalable medical model, developed high-performing teams, and grew without sacrificing patient experience. In this week's episode of Power Hour, Eugene sits down with Dr. Solomon Gould, Sr. Director of Eye…
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Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What's Next for 2026
What if the biggest story in vision care right now isn't a new product, but a shift in patient behavior that could reshape 2026? Today's episode is a little different (in the best way) because we're recording live from The Vision Council's Executive Summit. This is a conference filled with CEOs,...
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Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026
2025 wasn't business as usual in optometry M&A. Fewer buyers, more deal scrutiny, softer multiples, and a growing number of practice owners asking the same question: "Is my practice worth what I think it's worth?" That's why this episode is perfectly timed for the start of 2026. Eugene is joined…
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Multi-Location Optometry Growth: Systems, Leadership Layers & Cold Start vs Acquisition
Going from one location to two sounds exciting… until it's not. The truth is, scaling a practice brings on a completely different level of complexity than just more patients or an increase in revenue; it's new operational pressure points, and a whole new set of problems that don't show up until...
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Beating "I'll Think About It". Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman
If your optical felt different in 2025, you weren't imagining it. Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn't temporary, so the Power Hour is not waiting it out, we're...
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New Season, Proven Strategy - Gary Gerber and Eugene Shatsman talk about Must-Dos for 2026
In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sustainability without adding complexity.
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Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic
operationally, and financially—is where most practices struggle. A Problem Most Practices Recognize Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly...
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Closing the 95% Myopia Gap: The Consult, the Close, and the Systems That Drive Growth — featuring Matt Oerding.
When close rates stall around 30–40%, most teams blame price. What if the real issue is what happens after the appointment? Myopia management is no longer "up-and-coming." It's here, and it's big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes…
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How I Increased My Profit By 30% While Cutting Down Staff: Dr. Lauretta Justin & Eugene Shatsman
What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with…
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Joy as a Leadership Strategy: Allegra Cohen on Mindset, Presence & Performance with Eugene Shatsman
What if the biggest shift in your practice this year doesn't come from a new piece of equipment, a new hire, or a new plan — but from the way you train your brain to notice joy? In this episode of Power Hour, host Eugene Shatsman is joined by Allegra Cohen (TEDx speaker, author, and Chief Joy...
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How I Built It: $4,000 Per Visit in a Specialty Practice, with Dr Stephanie Woo and Eugene Shatsman
Every optometrist dreams of running a practice that truly reflects their passion. Few ever rebuild one from scratch to make it happen. That's exactly what Dr. Stephanie Woo did. After years of running three full-scope practices, she sold them all to pursue a vision that challenged everything…
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Performance Drivers of Top Practices and KPIs with Jason Lake & Eugene Shatsman
What separates the practices that are growing in 2025 from those falling behind? This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every practice owner should hear. As one of optometry's top data...
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Building AI for Optometry: A Live Walkthrough of Practical AI You Can Use in Your Practice
Most optometry practices think AI is complicated, expensive, or years away from being practical. This episode proves otherwise. In this first-ever live build on the Power Hour, host Eugene Shatsman and AI consultant Abhi Bhattacharya (Amazon Alexa, Athenahealth, VSP Vision) create a working AI...
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The Nerdy Optometrist: Technology, Curiosity, and the Next Era of Eye Care with Dr. Ukti Vora
Description What can optometry learn from today's entrepreneurs and innovators? In this episode of The Power Hour, Eugene sits down with Ukti Vora (The Nerdy Optometrist) to explore how innovation, technology, and mindset are shaping the future of the optometry. Ukti shares her journey from India...
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Behind the Scenes at the Heart of America Eye Care Congress with Dr. Suzy Lake & Dr. Jeff Gerson
What makes a conference more than just a meeting? For over six decades, the Heart of America Eye Care Congress has been one of optometry's most enduring traditions — bringing together thousands of professionals, students, and industry partners for education, innovation, and community. In this...
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Managing Managed Care, Capture Rates and the Missing Middle for Practice Growth with Todd Lossone
Navigating managed vision care can be complex. Between reimbursements, benefits, and patient expectations, finding the balance between patient satisfaction and profitability is no small feat. But what if the key isn't fighting the system, but understanding lesser-known opportunities that exist...
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Vegas Innovator Series Part II: Tech to Grow Revenue, Capture Lens Sales & Cut Remakes
What happens when you bring together some of the sharpest minds shaping the future of optometry and optical retail? You get an unfiltered conversation that uncovers where innovation meets patient care, where business decisions meet real-world practice, and where industry leadership is steering…
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ABOUT THIS SHOW
Join us for the latest ideas and innovations in the optometric industry.Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
HOSTED BY
The Power Practice
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How many episodes does Power Hour Optometry have?
Power Hour Optometry currently has 633 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Power Hour Optometry about?
Join us for the latest ideas and innovations in the optometric industry.Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
How often does Power Hour Optometry release new episodes?
Power Hour Optometry releases new episodes frequently with a large back catalog of 633 episodes. Check the episode list for recent publication dates.
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Who hosts Power Hour Optometry?
Power Hour Optometry is created and hosted by The Power Practice.
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