#81 exec talks: 🇬🇧 Grzegorz Szaton (Director of Delivery Operations & Sales, One by Allegro) – You can't buy trust. But you can build it parcel by parcel episode artwork

EPISODE · Jun 17, 2026 · 47 MIN

#81 exec talks: 🇬🇧 Grzegorz Szaton (Director of Delivery Operations & Sales, One by Allegro) – You can't buy trust. But you can build it parcel by parcel

from exec talks (e-commerce podcast) · host exec

One by Allegro wasn't built to save money. It was built because Allegro wanted to own the quality of the full customer experience – speed, NPS, the moment a parcel arrives. And competing with established carriers on quality, not price, was the plan from day one. In Poland, that approach paid off – scaling from 1,000 to 400,000 parcels per day in five years. In the Czech Republic, the ambition goes further: an open network available to any e-shop, not just Allegro sellers.Grzegorz Szaton is Director of Group Delivery Operations and Sales and Board Member at Allegro. In this episode, he talks about the logistics strategy behind One by Allegro across Central Europe.Why One by Allegro decided to build its own logistics – and why profitability was never the primary goalScaling 400x in five years: the decisions that made it possible and what was hardestNPS 85–90 while tracking market benchmarks weekly – with Poland's 95–97 as the target to beatWhat is PUDO, why it dropped from 50% to 15% in Czechia, and where the market is headingBuilding for 1M+ parcels per day: what a five-year capacity plan looks like in practiceCross-border next-day Poland → Czechia: at 20–35% today, targeting 50% this yearOpen network in Czechia as a permanent strategy – not a growth phaseWhy trust is a harder problem than building sorting centersWhich logistics KPIs actually matter – and what One by Allegro is honestly not the right fit for✅ Všechny epizody najdete na https://exec.shopsys.cz/podcastLíbil se vám tento díl? 🩵Máte zpětnou vazbu nebo tip na dalšího hosta?Napište nám tady nebo na [email protected] exec talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒 Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈

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One by Allegro wasn't built to save money. It was built because Allegro wanted to own the quality of the full customer experience – speed, NPS, the moment a parcel arrives. And competing with established carriers on quality, not price, was the plan from day one. In Poland, that approach paid off – scaling from 1,000 to 400,000 parcels per day in five years. In the Czech Republic, the ambition goes further: an open network available to any e-shop, not just Allegro sellers. Grzegorz Szaton is D...

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#81 exec talks: 🇬🇧 Grzegorz Szaton (Director of Delivery Operations & Sales, One by Allegro) – You can't buy trust. But you can build it parcel by parcel

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