81 - Zákaznická persona (Buyer persona)

from Saleshero - první český podcast o umění prodeje · host Alexander Raiman a Fares Měchura

Když jsme vytvářeli Saleshero, pozvali jsme několik founderů a bavili jsme se o tom, co přesně je trápí, jak uvažujou o byznysu, jak uvažují o salesu, kam se chtějí posunout... Proč? Abychom lépe poznali naše potenciální zákazníky. To samé doporučujeme i našim klientům v rámci koučinku. Vědět přesně, kdo je jejich potenciální zákazník. Ne jen "všichni CEOs", ale co nejvíc specificky popsat, na koho cílí. Doporučujeme tedy vytvořit si zákaznickou (buyer) personu.  Poslechněte si, jak si ji můžete vytvořit i vy, abyste získali víc leadů.

What this episode covers

Když jsme vytvářeli Saleshero, pozvali jsme několik founderů a bavili jsme se o tom, co přesně je trápí, jak uvažujou o byznysu, jak uvažují o salesu, kam se chtějí posunout... Proč? Abychom lépe poznali naše potenciální zákazníky. To samé doporučujeme i našim klientům v rámci koučinku. Vědět přesně, kdo je jejich potenciální zákazník. Ne jen "všichni CEOs", ale co nejvíc specificky popsat, na koho cílí. Doporučujeme tedy vytvořit si zákaznickou (buyer) personu. Poslechněte si, jak si ji můžete vytvořit i vy, abyste získali víc leadů.

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81 - Zákaznická persona (Buyer persona)

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This episode is 12 minutes long.

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This episode was published on October 13, 2022.

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