811 | The Godfather of AI attribution says Your Marketing Dashboard Is a Lie | Jeff Greenfield

▶️ Watch this episode on YouTube🎯Are your Google Analytics dashboards lying to you and killing your best marketing?🎯In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture.If you’re tired of:Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new, impression-first, AI-powered way to measure what actually works.In this episode, you'll learn:Why Your Clicks and Dashboards Don’t Add UpImpression-Based Measurement: The Metric That Actually Matches RealityWhy marketing doesn’t buy clicksHow AI Finally Solves Multi-Touch Attribution (Without Tracking Every User)Finding the “Hidden Experiments” in Your Media PlanExactly Where to Scale—and Where to Cut SpendHow to use impression-level data and AI A DIY Framework If You Don’t Have an Enterprise Measurement StackKey concepts in this episode:AI marketing measurementMarketing attribution without cookiesImpression-based attribution vs. click-based attributionMulti-touch attribution is brokenIncrementality & lift measurementCTV advertising measurement (Connected TV)Digital out-of-home & podcast ad measurementUpper-funnel vs. lower-funnel budgetingBranding ROI and financial impactHow to prove marketing to your CFOGoogle Analytics 4 (GA4) limitationsFull-funnel marketing mix optimizationMicro-experiments in your media planAI for media mix modeling & budget allocationHow to measure brand campaigns and awarenessPerformance marketing vs. brand marketingFuture of marketing analytics in a privacy-first worldIf you’re a CMO, performance marketer, or agency leader who’s drowning in conflicting dashboards, over-spending on bottom-of-funnel clicks, and struggling to prove the value of brand and CTV, this episode will show you a practical, AI-powered path out of the chaos.👉 Hit play to learn how to move beyond clicks, unify your metrics, and get more revenue from the same marketing budget.CONNECT WITH JEFF GREENFIELD (Provolytics)💼 linkedin.com/in/jeffgreenfield🌐 provalytics.com CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/X: https://x.com/vendastaInstagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcastshttps://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/0KWXAOn...About VendastaVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demohttps://www.vendasta.com/request-demo/