816: Articulate B2B Marketing with Matthew Stibbe

816: Articulate B2B Marketing , Matthew Stibbe, ArticulateMarketing.com  Articulate B2B MarketingMatthew Stibbe, ArticulateMarketing.com – The Sharkpreneur podcast with Seth Greene Episode 816 Matthew StibbeMatthew Stibbe created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wineat www.vincarta.com. Listen to this illuminating Sharkpreneur episode with Matthew Stibbe about Articulate Marketing.Here are some of the beneficial topics covered on this week’s show:- How companies pay writers more than magazines do for writing articles.- Why it’s important to earn the readers trust and engage them.- How writers must deeply research and understand what they write about.- Why writers need to understand what the audience wants and finds interesting.- How writers must know the correct language and position what they are selling the right context. Connect with Matthew:Guest Contact InfoTwitter @wearearticulateInstagram @wearearticulateFacebookFacebook.com/ArticulateMarketingLinkedInLinkedin.com/company/articulate-marketingLinks Mentioned: articulatemarketing.com  Learn more about your ad choices. Visit megaphone.fm/adchoices