82. Executing SEO Project Management ft Montse Cano

In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO. Montse gives us the run down of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach. We also discuss here thoughts on how a recession might impact an organizations SEO and marketing efforts. (0:00) Intro (1:02) Project Management for SEO (5:20) How Long Do SEO Projects Take to Complete (7:15) Why Do SEO Projects Fail (10:03) How to Document SEO Performance (12:40) Setting Up Projects for Large Websites (14:29) SEO in a Recession (15:35) Managing Uncertainty (20:35) Rapid Fire Rankings 🔥 Rank your top 3 anything: • Chocolate • Chocolate • Cheese Rank your best SEO marketing win: One of the best has been performing a replatforming during 2020 under extremely tight circumstances. Rank your Top 3 SEO tools: • GSC • Semrush • Sitebulb • Screaming Frog Rank your best SEO trick or tactic: Pay attention to your website or mobile app over time. Rank what you love most about SEO as an industry: • Constantly learning about SEO • Website migrations • Website audits Rank the top 1-3 SEO or Marketers that you most look up to: • Dawn Anderson • Seth Godin • other SEOs Rank your number one cause/charity that you want to promote: Red Cross