823: Using Blockchain Technology to Reinvent the Advertising Industry with Matt Wasserlauf

823: Using Blockchain Technology to Reinvent the Advertising Industry , Matt Wasserlauf, BLOCKBOARD Using Blockchain Technology to Reinvent the Advertising IndustryMatt Wasserlauf, BLOCKBOARD – The Sharkpreneur podcast with Seth Greene Episode 823 Matt WasserlaufMatt Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online. In 2020, iMedia recognized Matt with the “Conviction Award” for his unwavering belief and conviction in the future of video beyond TV. In 2004, he founded Broadband Enterprises (BBE), the industry’s first online video company and co-founded the mobile video platform Torrential in 2013. He recently sold Torrential to the television company ITN, the leading unwired broadcast network. In May of 2019, Matt Wasserlauf launched his newest, and arguably most exciting venture yet, BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos. As advertisers continue to shift their attention towards OTT and non-linear television, Matt Wasserlauf created BLOCKBOARD to ensure trust, full transparency, and verification in the shifting advertising landscape. Listen to this illuminating Sharkpreneur episode with Matt Wasserlauf about using blockchain technology to reinvent the advertising industry.Here are some of the beneficial topics covered on this week’s show:- How blockchain can help rebuild some of the components of the video marketplace.- Why it’s important for people to have transparency with their advertising.- How BLOCKBOARD turns infomercials into high performing digital video ads.- Why many companies are hesitant to change and how that can be detrimental.- How BLOACKBOARD wants to help businesses grow and scale to their greatest potential. Connect with Matt:Guest Contact InfoTwitter @BlockboardcoInstagram @blockboardcoFacebook facebook.com/blockboardcoLinkedIn linkedin.com/company/video-icoLinks Mentioned: myblockboard.com  Learn more about your ad choices. Visit megaphone.fm/adchoices