83: {Interview} Marketing Your Service-Based Business with Emily Sereno

Text me!Do you own a service based business and are you struggling with how to market yourself or your business? I got you and today we are spilling all of the tea!Emily Sereno is the founder of the Servicepreneur Network, a community designed to help service-based business owners connect, network, and build their brands. She offers marketing support and expertise to Servicepreneurs, helping them showcase their expertise and build credibility. Emily emphasizes the importance of focusing on what you have to say and how you deliver that message before considering the channels to use. She also addresses the challenges that Servicepreneurs face in marketing their businesses, such as showcasing intangible results. Emily is passionate about helping Servicepreneurs overcome imposter syndrome and perfectionism and build confidence in promoting their businesses.TakeawaysServicepreneurs are individuals who offer services as their primary business service offering, rather than physical products or content creation.When connecting with your audience, focus on what you have to say and how you want to deliver that message before considering the channels to use.Servicepreneurs face challenges in marketing their businesses, such as showcasing intangible results and building credibility.Overcoming imposter syndrome and perfectionism is crucial for servicepreneurs to confidently promote their businesses and connect with their audience.More on Emily HERE and connect with her on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE