83. [on-air coaching] Clear Messaging on Instagram and Approaching Amazon with Makieda of SGT Hart's BBQ Sauce

Ep. 83: In this episode, we're so excited to have an on-air coaching call with Makieda Hart of SGT Hart's BBQ Sauce, where she shares the story of her family's BBQ sauce recipe and having brought her product to market (at time of recording only 9 months ago) in June 2018. In this episode, we venture into product strategy from Amazon to Instagram - the importance of simple engagement and brand messaging, as she moves into sharing her family's BBQ sauce with the world. SGT Hart's BBQ Sauce is a veteran-owned family business with a recipe created by Makieda's husband, Reno Hart (retired Army SGT), who created the recipe in 1998 at a gathering with some military friends and their families after running out of BBQ sauce on a Sunday in Germany. In this episode, we answer: how can Makieda more effectively tell the story of SGT Hart's BBQ Sauce to better engage her customers and grow her business? Connect with Makieda and SGT Hart's BBQ: SGT Hart’s BBQ Sauce on Amazon SGT Hart’s BBQ Sauce on Instagram SGT Hart’s BBQ Sauce on Facebook   Links mentioned: Linktree Marketing Personality Test Simple Pin Podcast -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op