831: Crushing It with Content Marketing at Message Lab with Ben Worthen

831: Crushing It with Content Marketing at Message Lab , Ben Worthen, Message Lab Crushing It with Content Marketing at Message LabBen Worthen, Message Lab – The Sharkpreneur podcast with Seth Greene Episode 831 Ben WorthenBen Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data, and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won 7 Content Marketing Awards and been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Listen to this illuminating Sharkpreneur episode with Ben Worthen about crushing it with content marketing.Here are some of the beneficial topics covered on this week’s show:- How most people are looking to be entertained or informed, they aren’t looking to buy something.- Why companies don’t know how to reach people when they aren’t looking to buy.- How you want to expand the ways in which you can build a relationship with a potential customer.- Why making someone a repeat customer of your ideas will likely make them a customer of your products.- How you want to create content that people choose to pay attention to. Connect with Ben:Guest Contact InfoLinkedIn linkedin.com/in/benworthenLinks Mentioned: messagelab.com  Learn more about your ad choices. Visit megaphone.fm/adchoices