834: Growing Your Business with a Book with Michael DeLon

834: Growing Your Business with a Book , Michael DeLon, Paperback Expert  Growing Your Business with a BookMichael DeLon, Paperback Expert – The Sharkpreneur podcast with Seth Greene Episode 834 Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Listen to this illuminating Sharkpreneur episode with Michael DeLon about growing your business with a book.Here are some of the beneficial topics covered on this week’s show:- How having your own book automatically makes you an expert in your field.- Why you don’t want to look and sound like all your competitors.- How having a book differentiates you and is something you can give to prospects.- Why you must remember people make decisions emotionally and then back them up with logic.- How books are a fantastic way to get referrals from existing clients. Connect with Michael:Guest Contact InfoFacebook facebook.com/PaperbackExpertLinkedIn linkedin.com/in/michaeldelonLinks Mentioned: paperbackexpert.com  Learn more about your ad choices. Visit megaphone.fm/adchoices