84: Can DMOs Fill the Void Left by Local Media? (Dan Gibson)

In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Dan Gibson, CEO of Visit McMinnville and former journalist, to explore the collapse of local media — and what DMOs should do about it.Topics include:• Anthropic's Claude for Small Business launch and what it means for destination marketers• The state of local journalism and the storytelling void it leaves behind• Whether DMOs should step up as media outlets — and the real risks of going too far• How Dan grew Visit McMinnville's digital presence with a lean team and tight budget• Why authenticity beats production value in destination contentThe Bottom Line: Local media isn't coming back. DMOs have a real opportunity — and responsibility — to fill that void with authentic, community-driven storytelling. Start small, be consistent, and make it sustainable.Connect with Dan Gibson on LinkedIn: linkedin.com/in/dangibsonDestination Discourse is hosted by Stuart Butler and Adam Stoker, and produced by Miles Partnership. Subscribe wherever you listen to podcasts.