84 - How MOps Can Build The Business Case for Resources | Liz Medlicott, Director of Marketing Operations, ModelN

In this week's episode, we're joined by our long-time client, friend, and marketing ops leader, Liz Medlicott. Liz is the Director of Marketing Operations at Model N, a revenue growth platform, where she leads a cross-functional team that is always thinking about how their work ladders up the overall business objectives.Liz takes us through her journey as a MOps professional and how her challenges and successes have helped her understand and grow marketing operations' role and value in the business. She also takes us through her tips to help MOps people build their own business cases and get the resources they need to be successful. Follow Liz on LinkedIn.