#84 How to get sales-marketing alignment and define SQLs, MQLs and the like with Christian Weisbrodt, CRO at Finway

from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook

Christian Weisbrodt is one of the most knowledgeable marketing leaders in Europe. He has been working for Microsoft, headed Marketing at Personio, and is now CRO at Finway. He knows what is needed to perfectly align the goals of marketing and sales and also what KPIs to use. We talk about how to define MQLs, SQLs and other variables that will help you get things right early in your go-to-market strategy

Episode metadata supplied by the publisher feed · Published Dec 5, 2021

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#84 How to get sales-marketing alignment and define SQLs, MQLs and the like with Christian Weisbrodt, CRO at Finway

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