84. More Isn't Better

I caught myself doing the exact thing I tell clients not to do. Mid client rebrand, adding another colour, another font, a few more icons, and every single one felt like an improvement at the time. Then I stepped back and went… oh.This episode’s about why we all default to adding, and what it’s costing you.What we get into:* The moment I realised I’d have to cut hours of work (and why I was lucky)* The Lego bridge experiment that explains why your brain never offers “remove” as an option* Why the thing you’re proudest of is the thing paying the priceIf any of this is hitting a nerve, my Brand Roast is now a self-assessment!You go through it yourself, privately, and it shows you what’s actually doing a job in your brand and what’s just sitting there → studiocoya.com/roast======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com