85. Get Ridiculously Good Leads on Instagram when you do These 5 Things

Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now.So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing this well and standing out because of it.We're walking through the five things we see, over and over, in the content of agents becoming the go-to in their market. This is pulled from our Modern Agent Social Club members and the research we do every single day, watching what's actually working. Pick one, do it before 5 pm today, and you'll already be ahead of most of the agents in your market.The girls discuss:♡ Getting dialed in on who we're actually talking to and why vague messaging repels more than it attracts♡ Being local means noticing and documenting the life we're already living♡ The power of our own photos and B-roll (and why faceless accounts don’t work)♡ Documenting behind-the-scenes of our business to build professional trust♡ Infusing our personality into our content, and why "boring makes billions"—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Homes by Kiara♡ Instagram: Emma Niess♡ Past Episode: The Content Formula That Changes EverythingThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday