85. How to Brand Your Podcast with Morgan from Six Figure Brand

Don't neglect your podcast branding!In this episode of the Podcast Café, I sit down with Morgan Specht, host of the Six Figure Brand podcast and agency owner, to discuss what it really takes to create a strategically branded podcast.We talk about what it looks like to build a 6 figure brand, why she trademarked her podcast, the difference between branding and brand strategy, why you shouldn't start a podcast before doing foundational brand work, and how to audit your podcast to ensure clarity and consistency.If you're thinking about starting a podcast or want to make sure your existing show is strategically positioned, this conversation is packed with actionable insights.In This Episode, You'll Learn:The foundational brand work you need to do before launching a podcastWhy Morgan trademarked her podcast nameMorgan's marketing strategies that are working (including a clever approach to sharing episodes on Threads)How to audit your brand and podcast for clarity and consistencyThe importance of launch strategy over perfecting your first episodesConnect with Morgan: https://www.instagram.com/spechtand.co/Listen to her podcast: https://www.instagram.com/sixfigurebrandpodcast/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com