85. How to Know If Your Niche Is Too Narrow or Not Profitable

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who’ve never heard of you.In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.🎯 What you’ll learn:What actually makes a niche profitableHow to define the problem in the buyer’s language (not your own)The most BASIC way to define a niche vs the most profitableWhy you may need to redefine your niche even after years in businessWhat makes a niche too narrow and how to adjust without starting overWhy your niche must reflect current market behavior, not just what worked in 2020Questions this episode will answer:What makes a niche profitable?Why does it take so long for people to buy from me?Why do people only buy from me when they get referred?How do I know if my niche is still working?Am I too niche or not niche enough?Why am I getting leads who aren’t the right fit?🎧 Tune in if you’re ready to refine your message, attract aligned clients, and grow your visibility without burning it all down.How to work with me:Schedule a discovery call with me so we can talk about exactly how I can help youDM me on Instagram to grab a spot for Telegram coaching ($700) or to schedule a 90-min Content Intensive//00:00 - Intro: Why experienced business owners need to revisit their niche02:15 - Why visibility is down even when you're booked out05:30 - The difference between being followed and being searchable08:45 - What makes a niche profitable (and how to know)11:10 - The 3 levels of defining a problem14:25 - Why your niche must reflect actual buyer behavior18:50 - How to define the “right fit” client without over-niching22:40 - The danger of passion-based niching26:05 - Positioning your method as your differentiator30:00 - Signs your niche is too narrow (and what to do about it)35:45 - Final thoughts and client examples