85 - #MOpsin10 Why MOps Should Own Speed to Lead

In our newest #MOpsin10, we're giving you our top tips for why marketing operations should own "Speed to Lead" at your company. As one of the most important functions in B2B, Speed to Lead, or how quickly and efficiently you can connect an inbound lead to sales, can help determine just how well your customer experience is and potentially prevent revenue lost.In the 10 minutes we have today, we'll cover Speed to Lead documentation tools and strategies, testing do's and don'ts, and our general best practices for SLAs and touchpoints.

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This episode was published on October 11, 2021.

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