#85 Stop Selling What You Think People Need: Featuring Katya Varbanova.

In this episode of the GROWTH Schema podcast, I sit down with Katya Varbanova, Authority, Personal Branding, and Business Advisor to CEOs, public figures, and experts, for a sharp and practical conversation on what it really takes to build visibility, influence, and a business that grows with intention.We explore the difference between an abundance and scarcity mindset, and how this quietly shapes the way we sell, position ourselves, and make decisions. Katya breaks down a common mistake many professionals make, selling what they think people need, rather than understanding what clients actually want, and shares a more grounded, strategic approach to building demand and trust.We also dive into her journey into entrepreneurship, what it takes to build a reputation that opens doors, and how personal branding is no longer optional in a world driven by attention and digital presence. Along the way, we touch on the role of AI in marketing and how it is reshaping the creator economy and the way we communicate value.This is a conversation about clarity, positioning, and doing the internal work required to show up with intention in your business and life.Song by: Travel Acoustic Hip Hop · Action Alexi#PersonalBranding #Entrepreneurship #AbundanceMindset #SalesStrategy #AIinMarketing #CreatorEconomy #LeadershipGrowth #MindsetShift #BuildInPublic #GROWTHSchemaPodcast