85. The Actions That Grow Businesses, And the Ones That End Them - Adeniji Lois

Every business wants growth—but not every founder is ready for what it actually takes.In this raw and insightful episode, Adeniji Lois pulls back the curtain on the behind-the-scenes decisions that make or break businesses: setting the right culture, handling clients when data says otherwise, building teams that care about quality, and having the hard conversations most people avoid.She also shares how her background in media shaped her leadership in marketing—and the real reasons people get fired in high-performance environments.This one’s a masterclass in growth with heart, grit, and integrity.Timestamps:01:27 – The Chaos of Startups and Operations07:15 – Managing What Clients Want vs What Data Says13:00 – The Most Important Thing That Grows a Business18:00 – Building a Culture of Quality Work in Your Agency22:00 – How Lois’ Media Career Shaped Her Approach to Marketing31:00 – How to Hire and Fire with Confidence37:00 – Why Uncomfortable Conversations Should Come Before Letting People Go40:59 – The Real Reasons People Get Fired at Work47:55 – Protecting Naive or Young Employees53:27 – This or That (Fun Segment)