852: The Botanical Brothers with Jeff Sophir and Jonathan Wolfson

The Botanical BrothersJeff Sophir and Jonathan Wolfson, Nature’s Experts – The Sharkpreneur podcast with Seth Greene Episode 852 Jeff Sophir and Jonathan WolfsonJeff Sophir thrives working with people, interacting with clients, inspiring and being inspired by the Nature's Experts team - in fact, he's often lauded as the rallying force on any given day. Sharing information and answers in an easily understandable way is of particular importance to him, declaring that while facts are not flexible, delivering solutions should always provide flexibility. With decades of experience, he is dedicated to ensuring Nature's Experts is the best; leading and redefining the landscape industry. The thirst for knowledge is strong in Jonathan Wolfson. He appraises. He delves. He enjoys the journey of practical learning, earning an impressive list of credentials - from ISA Certified Arborist to Tree Risk Assessment to Certified Tree Care Safety Professional. Committed to the industry, and Florida, Jon sits on the Florida Urban Forestry Council, helping shape the state's green future. Logical and analytical, Jon is equally inspired to figure out how things work as he is getting the job done, with both an eye on the next task and a long-range entrepreneurial view for Nature's Experts potential. Jeff and Jon look to embody the "Expert" in Nature's Experts - actively working across all the business units and pursuing academic study (and accreditations). Together they form a ying and yang partnership, intuitively providing the support the other needs as they take on each new task and challenge. Ironically, these brothers only met in 2007 as adults when they were at very different stages of their lives. Daily conversations led to Jon postponing his university experience to join Jeff in what became a shared passion, and ultimately, a mission. Today they are innately the perfect business partners, friends, and family. Their shared mission, to make Nature's Experts the top landscape company in the US, and the best place to work. Listen to this illuminating Sharkpreneur episode with Jeff Sophir and Jonathan Wolfson about Nature’s Experts.Here are some of the beneficial topics covered on this week’s show:- Why you should go into business with someone who has different strengths than you.- How hiring people to do things you aren’t good at is a smart business practice.- Why it’s important to work hard and prove yourself in whatever business you’re in.- How there are many different ways that people can provide value to a company.- Why it’s important to put your business partner first in business. Connect with Jeff and Jonathan:Guest Contact [email protected]/naturesexpertsLinkedInlinkedin.com/company/naturesexpertLinks Mentioned:naturesexperts.com  Learn more about your ad choices. Visit megaphone.fm/adchoices