EPISODE · Jun 7, 2026 · 25 MIN
86 // Building an Activewear Brand Women Are OBSESSED With (& What It Actually Takes) with Simone from Salt & Ripple
from Optimise
EEE! Simone from Salt and Ripple joins me on the podcast in this ep for a really honest conversation about what it actually looks like to build a brand from the ground up in such a saturated industry - & how staying deeply connected to your creativity, community and vision is what makes people truly connect to a brand.We talk about Simone’s journey from studying fashion and textiles, to navigating an eating disorder, to eventually creating Salt & Ripple & then Salt Active - a brand now known for its instantly recognisable (& gorgeous) prints, beautiful quality and strong community feel.This episode goes way deeper than just activewear. We chat about the behind-the-scenes pressure of running a business, the stress no one sees online, building something that actually feels aligned to you, and why human connection matters more than “perfect marketing.”We also dive into: The story behind Salt and Ripple & how the brand evolved over time Designing custom prints & what makes them stand out in a sea of activewear brands Building a loyal community & what really propelled her momentum The emotional side of entrepreneurship and managing stress behind the scenes Growing from a small business into warehouses, staff and future retail dreams Upcoming launches, secret samples and the creative process behind new collections How unexpected exposure (like being on Survivor!! 👀) impacted the brand Advice for anyone wanting to start a brand or businessSalt & Ripple WebsiteSalt & Ripple IGSimone's IG 🎧✨🍋⚡️🌞🪩 Connect with me:IG: @iamsophiekateEnquire about health coaching here🎧✨🍋⚡️🌞🪩 🪩 If you loved this ep + are enjoying the pod - please make sure to follow so you don’t miss out on any of the delicious episodes coming up 😍⚡️ If you feel called - share to your IG stories & tag @iamsophiekate🌞 AND, it would mean the absolute world if you rated & reviewed, I love any feedback + want to make this better for all of you trusting me in your earholes!
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EEE! Simone from Salt and Ripple joins me on the podcast in this ep for a really honest conversation about what it actually looks like to build a brand from the ground up in such a saturated industry - & how staying deeply connected to your creativity, community and vision is what makes people truly connect to a brand. We talk about Simone’s journey from studying fashion and textiles, to navigating an eating disorder, to eventually creating Salt & Ripple & then Salt Active - a bra...
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86 // Building an Activewear Brand Women Are OBSESSED With (& What It Actually Takes) with Simone from Salt & Ripple
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