86. From Curiosity to Company: Building Covers & Co from the Ground up with Joseph Gardiner

In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation.The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business.This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How curiosity and problem-solving led to the launch of Covers & CoIdentifying real market needs before investing time and capitalManaging risk and uncertainty when starting a new ventureApplying lessons from marketing and ranch management to a startupBalancing entrepreneurship with an existing farming operationLessons learned from building something from the ground upConnect with Joseph:Listen to his podcast, The Connor & Joe ShowCheck out his websiteSend him an email at [email protected] with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call