86 - Operationalizing Buyer Communities in B2B Marketing | Chantelle Marcelle, Marketing Consultant

In this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into why you should be building buyer communities in B2B marketing and how you can do it right.Chantelle's marketing background started in journalism so she walks us through the importance of storytelling in your content marketing and how you can use that as an advantage across your brand. We also discuss strategies to operationalize buyer communities and then how to take data from those cohorts and show its impact as a marketing tactic to executives.Tune into this episode to help elevate your brand through your content and communities and be sure to follow Chantelle on LinkedIn and check out her website for more tips and advice.