865: Re-Inventing Branding with Rich Kozak

Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International.Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. As a passionate speaker, Rich inspires business entrepreneurs How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs. As a consultant, Rich holds Certifications in Global Branding, Training Mastery, Certified Trainer and Master Coach of Neuro-Linguistics Programming and Timeline. Listen to this illuminating Sharkpreneur episode with Rich Kozak about re-inventing branding.Here are some of the beneficial topics covered on this week’s show:- How you must clearly define your strategy and language when launching a brand.- How marketing is the execution of an excellent branding strategy.- Why big companies struggle so much with branding.- How having the right messaging allows entrepreneurs to stay true to themselves. - How you must be committed to really grow your brand and your business. Connect with Rich:Guest Contact InfoFacebook facebook.com/richbrandsrkLinkedIn linkedin.com/in/richkozakrichbrandsLinks Mentioned: thebrandyouwillbecome.com richbrands.org  Learn more about your ad choices. Visit megaphone.fm/adchoices