#87. All About Apple: How Apple’s presentations create an iconic story

Apple has long-since stood out in the tech world in its product announcements and presentations. Steve Jobs’ keynotes created a genuine “you had to be there” atmosphere and set the bar high for the brand story that Apple was to embody. The loss of Steve Jobs and arrival of COVID forced them into a more produced, pre-recorded format, one such event premiering in September of this year.   Mikey and Molly dig into what makes people follow Apple presentations more than any other brand, the pros of pre-cording and what was SO good and once-in-a-lifetime about Steve’s in-person 2007 presentation introducing the iPhone. This is an episode for: Apple loyalists, tech nerds and brand storytellers.