87. Build a Business That Is Optimized for Profit

Building a business by yourself is an amazing feat, but as it grows and needs to scale up, you need the help of a marketing agency. However, if you're business is struggling even with the help of an agency, you both might need to take another look inside at how things work.  In this episode of What's Working Now? Katie is joined by William Harris of Elumynt, a marketing agency that takes time to understand a client's P&L, EBITDA, and other relevant metrics to optimize your business for profit.   Key Takeaways from this episode:o   A marketing agency that understands P&L and how it impacts the bottom line.o   Optimizing Profit at the aggregate levelo   Having the right goal and being on the same page with the agencyo   Figure out the blend between profit and cashflow.o   Advertising perspective: Digital Adso   Figuring out how to diversify a little bit.o   Being prepared for economic downturn for the remaining quarters.o   On Crypto, Blockchain, and NFTso   On AI in advertising and CGIo   Positioning yourself and your team to get ahead in the current environment.o   Experiences that build relationship with Godo   Recognizing that there are things outside our understanding.o   Navigating through complexities of life o   Do you have the right goals that align with your values?o   Remind yourself that this is a process, with ups and downs. About William Harris: William Harris is the Founder & CEO of Elumynt, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. William's agency, Elumynt, was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner. William Harris has authored over 200 articles about ecommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places. When he's not busy hyper-scaling businesses, he enjoys spending as much time as he can with his wife and daughters, playing the guitar, swimming in the Minnesota lakes, and learning more about God.Connect with William Harris: Website: https://app.guestio.com/guests/williamWebsite: https://www.elumynt.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/LinkedIn: https://www.linkedin.com/in/katie-richardson-creator